First Floor Jeans Gallery Highlights AE’s Leading Collections
AE Studio is a Hub for Creating and Testing New Brand Experiences
NEW YORK--(BUSINESS WIRE)--
This fall, American Eagle Outfitters (NYSE: AEO) celebrates its 40th
anniversary and looks to the future with AE Studio, a remodel of
AE’s store in a premiere location in NYC’s vibrant Union Square
neighborhood. Opening November 10, AE Jeans will be a focal point of the
studio’s first floor Jeans Gallery, where customers can engage in a
unique and experiential shopping environment featuring AE’s
leading collections. This includes an exclusive collaboration with Atelier
& Repairs, an assortment of customized denim and apparel
repurposed from AE’s previous collections. The creative atmosphere is
meant to inspire community and collaboration.
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AE Studio Jeans Gallery (Photo Credit: BFA)
AE Studio’s experience includes:
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Jeans Gallery featuring an in-store Maker’s Shop – Customers
can shop AE’s extensive jeans collection and create one-of-a-kind
pieces. The Maker’s Shop will feature options for customers to
personalize their AE Jeans to fit their distinctive style.
-
Onsite Social Media Team – AE’s social media team will have an
in-store work space to directly engage with customers. Working in the
heart of our studio, they’ll create content in real time and keep
their finger on the pulse of the brand.
-
Complimentary Laundry Wall – Students are offered a free place
to do laundry. While they wait, they can hang out with friends or
study in the studio bar and seating area and enjoy the view of
Union Square.
-
Digital Concierge iPads in dressing rooms – Customers can
personalize their shopping experience and engage the brand with the
tap of their finger.
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Collaboration Space – The space will feature capsule
collections co-created with new brands, emerging designers, and
artists.
“As we celebrate the success of the last four decades, we look ahead to
create new brand experiences to inspire today’s customer, and broaden
our leadership in jeans,” said Chad Kessler, American Eagle
Outfitters Global Brand President. “AE Studio is a perfect example
of our evolution where we invite customers to enjoy a unique brand
experience, feel at home, and curate their distinct individual style.”
Visit www.ae.com
to follow along as the brand expands its AE Studio locations and
to shop its holiday collections.
About Atelier & Repairs x American Eagle.
The collection features one-of-a-kind garments
for men and women repurposed and customized solely from American
Eagle's previous collections. Co-founded by Maurizio
Donadi, Atelier & Repairs aims to fix, improve, recreate
and up-cycle product that already exists. The collection is priced $48
to $128 and currently sold at 22 AE stores nationwide including Chicago,
San Francisco, Dallas, Boston, Miami and more.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company
operates more than 1,000 stores in the United
States, Canada, Mexico, China and Hong Kong, and ships to 82 countries
worldwide through its websites. American Eagle Outfitters and Aerie
merchandise also is available at more than 190 international locations
operated by licensees. For more information, please visit www.ae.com.
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Source: American Eagle Outfitters, Inc.