WARRENDALE, Pa.--(BUSINESS WIRE)--May 25, 2005--
AE Launches In-store and Online Nationwide Promotion with DMX MUSIC
and Interscope Records to Debut The Black Eyed Peas' New Album
American Eagle Outfitters, Inc. (AE) (NASDAQ:AEOS) along with DMX
MUSIC and Interscope Records today announced an innovative,
cross-promotional marketing campaign to launch The Black Eyed Peas'
new album, "Monkey Business." The partnership brings together one of
today's hottest bands and one of the nation's leading lifestyle
retailers for an initiative that is unprecedented in size and scope.
Kicking off Saturday, May 28th, the promotion features exclusive
listening parties in AE's 847 stores throughout the United States and
Canada and is highlighted by a sweepstakes on ae.com in which one
lucky person can win a trip for two to AE's new flagship store in
Seattle for a shopping spree with The Black Eyed Peas on June 25th.
This comprehensive program, designed and implemented by DMX MUSIC
and AE with the support of Interscope Records, gives shoppers in
American Eagle Outfitters stores a preview of The Black Eyed Peas'
forthcoming release between the hours of 1 and 4pm on May 28th. In
addition, selected AE stores in 13 major markets (New York, Los
Angeles, Seattle, Chicago, Washington D.C., Philadelphia, Boston,
Dallas, Atlanta, Miami, Detroit, San Francisco, and Pittsburgh) will
host special events that day which will include exciting giveaways
such as gift bags for the first 50 people to arrive plus tickets for
local Black Eyed Peas concerts and AE merchandise.
"AE has always known that music is essential in the lives of our
customers," said Adam Diamond, vice president of marketing operations
at American Eagle Outfitters. "The Black Eyed Peas are diverse,
individual, and real - a perfect match in style and spirit with the AE
brand. We are always looking for creative ways to connect with our
target demographic and this groundbreaking partnership enables us to
provide them with a one-of-a-kind experience."
Available June 7th, "Monkey Business" is the highly anticipated
follow-up to The Black Eyed Peas' multi-platinum Grammy award winning
2003 release, "Elephunk." After two critically acclaimed albums
(1998's "Behind The Front" and 2000's "Bridging The Gap"), "Elephunk"
was propelled by the hit singles, "Where Is The Love," "Hey Mama" and
"Let's Get It Started." With "Monkey Business", the quartet --
will.i.am, apl.de.ap, Fergie and Taboo -- connects with their audience
through the most fundamental way: making people have a good time.
For this promotion, DMX MUSIC will provide AE with in-store visual
imaging featuring the band's music videos. Since 1987, American Eagle
has worked with DMX MUSIC, the worldwide leader in music and video
programming for commercial applications, visual imaging and additional
services for in-store atmospherics.
"DMX MUSIC is uniquely equipped to develop integrated marketing
programs that enable members of the retail and music communities to
capitalize on their strengths and shared market," said Mark Rozells,
President and CEO, DMX MUSIC. "This program is an excellent example of
how retailers can work with today's popular artists to promote their
work, extend their brand messaging and create an experience which
connects with their customers."
For more information on the exclusive listening parties and
sweepstakes visit www.ae.com or www.dmxmusic.com. For more information
on "Monkey Business" visit www.blackeyedpeas.com
About American Eagle Outfitters
American Eagle Outfitters (NASDAQ:AEOS) is a leading lifestyle
retailer that designs, markets, and sells its own brand of relaxed,
casual clothing for 15- to 25-year-olds, providing high-quality
merchandise at affordable prices. AE's collection includes modern
basics like jeans, cargo pants, and graphic Ts as well as a stylish
assortment of cool accessories, outerwear and footwear. American Eagle
Outfitters currently operates 777 AE stores in 50 states, the District
of Columbia and Puerto Rico and 70 AE stores in Canada. AE also
operates via its Web business, www.ae.com, which offers additional
sizes and styles of favorite AE merchandise.
About Interscope Geffen A&M
Combining the legacies of three significant record companies,
Interscope Geffen A&M embarked on a new tradition of musical
achievement with its combination on January 1, 1999, as a subsidiary
of Universal Music Group, the global music leader. Headed by Chairman
Jimmy Iovine, Interscope Geffen A&M is a major force across a wide
range of musical genres including rock, rap, pop, alternative, Latin,
gospel and soundtracks.
Universal Music Group is a unit of Vivendi Universal, a global
media and communications company.
About DMX MUSIC
Operating in more than 100 countries, DMX MUSIC is headquartered
in Los Angeles with offices throughout the United States and
internationally in Australia, Belgium, Canada, The Czech Republic,
France, Germany, Holland, Hungary, Poland, Spain, Japan and the United
Kingdom. DMX MUSIC is a global leader in digital music and visual
imaging programming, with one of the world's largest digital music and
video libraries, creating more than 500 unparalleled styles of
non-stop music delivered via digital cable, satellite, DVD and the
Internet. DMX MUSIC distributes its music services worldwide to more
than 11 million homes, 180,000 businesses, and 30 airlines with a
worldwide daily listening audience of more than 100 million people.
For more information access the company's website at www.dmxmusic.com.
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http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4896383
CONTACT: American Eagle Outfitters
Emily Koplik Leon, 212-561-4993
email: leon@ae.com
OR
Euro RSCG Magnet
Alexis Lipshultz, 212-367-6939
email: alexis.lipshultz@eurorscg.com
SOURCE: American Eagle Outfitters, Inc.