aerie Artists Music Series Features Free Exclusive Downloadable Tracks and
Videos, In-Store Concerts and Special-Edition CDs
NEW YORK, Sept. 6 /PRNewswire-FirstCall/ -- American Eagle Outfitters
(Nasdaq: AEOS), today announced a new music program for aerie customers, the
aerie Artists Music Series. aerie by American Eagle is a new line of
intimates and dormwear, which is making its official debut in AE stores today.
The aerie Artists Music Series identifies emerging and independent musicians
whose work reflects and inspires the aerie girl's lifestyle. The Series will
premier exclusive tracks and music videos on www.aerie.com, offering them to
customers for download free-of-charge.
Recording artists Ben Lee and Sia are the first to be selected for the
aerie Artists Music Series, which today released the world premier of Lee's
single, "Since I met you" and Sia's single, "Pictures." Both songs are
available as free exclusive downloads on www.aerie.com. Lee will also perform
live at the American Eagle Union Square Store in New York City tonight.
"The aerie Artists Music Series is about helping our customers discover
music they'll love as part of their aerie shopping experience," said Kathy
Savitt, chief marketing officer of American Eagle Outfitters. "We're thrilled
to launch the Series with such talented and inspiring artists like Ben Lee and
Sia."
The aerie Artists Music Series will also release a special edition of Ben
Lee's CD "Awake is the New Sleep," which includes the exclusive aerie single,
"Since I Met You" and artist interviews. "Colour the Small One" from Sia will
be offered with a special bonus CD including the exclusive aerie single,
"Pictures." Both special editions will be available in selected American
Eagle Outfitters stores and on www.aerie.com. To conclude the second part of
the series, Sia will make a special in-store appearance at an American Eagle
store later this year.
Created specifically for aerie and American Eagle customers, music videos
for the aerie Artists Music Series singles will debut exclusively in AE stores
and on www.aerie.com. Performers in the videos are featured wearing various
aerie looks, further enhancing the connection with the aerie brand and
lifestyle.
Each artist will have exclusive placement on www.aerie.com with behind-
the-scenes interviews, performances and videos, tour information and links to
the artists' Web sites. In addition to prominent site placement and targeted
e-mail campaigns, American Eagle Outfitters will promote the aerie Artists
Music Series in its 818 stores throughout the country through in-store
signage, window displays and by playing exclusive Series videos in the stores.
About Ben Lee
With his own record label, Ten Fingers, and new album Awake is The New
Sleep, Ben Lee is now at 26 an established solo singer songwriter and solo
artist. Born in Sydney Australia, Ben realized at a young age that playing
music was his true calling. He and his then band, Noise Addict, were
discovered at 14 by Sonic Youth and The Beastie Boys, which caused their
popularity to rise. In June of 1995, Ben released his first solo album,
Grandpaw Would, and followed it up with his second album, Something to
Remember Me By, in 1997. Awake Is The New Sleep is Ben Lee's most authentic
album to date.
About Sia
Australian born Sia's (full name Sia Furler) first solo single in 2000,
"Taken for Granted", generated a Top 10 hit on the U.K. singles charts. She
followed it up with another singles hit, "Drink to Get Drunk", which appeared
on her first full-length album Healing is Difficult in 2002. Her second album,
Colour the Small One released in 2004, produced her most well known hit
"Breathe Me," which was featured in the final scene of the HBO series "Six
Feet Under." Sia is also known for her contributions to Zero 7.
About American Eagle Outfitters
American Eagle Outfitters (Nasdaq: AEOS) is a leading retailer that
designs, markets and sells its own brand of laidback, current clothing
targeting 15 to 25 year-olds, providing high-quality merchandise at affordable
prices. AE's original collection includes standards like jeans and graphic Ts
as well as essentials like accessories, outerwear, footwear, basics and
swimwear. American Eagle Outfitters currently operates 818 stores in 50
states, the District of Columbia and Puerto Rico, and 72 AE stores in Canada.
A new branded intimates line under the name "aerie by American Eagle" arrives
in American Eagle stores this Fall. The assortment includes a complete line of
bras, panties and dormwear designed for American Eagle's core 15 to 25 year-
old customer. AE also operates ae.com, which offers additional sizes and
styles of favorite AE merchandise and ships around the world. The company
plans to open MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-
old women and men, in the fall of 2006. For additional information and
updates, visit www.martinandosa.com.
SOURCE American Eagle Outfitters
-0- 09/06/2006
/CONTACT: Amy Glickman, +1-212-843-8063, or Tammi Rosen, +1-212-843-8008,
both of Rubenstein Associates for American Eagle Outfitters /
/Web site: http://www.aerie.com
http://www.martinandosa.com /
CO: American Eagle Outfitters
ST: New York
IN: ENT MUS FAS REA
SU: PDT
CM
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0439 09/06/2006 08:30 EDT http://www.prnewswire.com