'aerie Tuesdays on The CW' to Feature Real-life aerie Customers in Unscripted Chat Sessions Appearing During Gilmore Girls and Veronica Mars
NEW YORK, Sept. 14 /PRNewswire-FirstCall/ -- American Eagle Outfitters
(Nasdaq: AEOS) and The CW Television Network today announced that aerie by
American Eagle will break into Tuesday night primetime on The CW during
Gilmore Girls and Veronica Mars. aerie by American Eagle is a new line of
intimates and dormwear designed for girls 15 to 25 years of age.
In the first partnership of its kind, American Eagle Outfitters will
produce a series of 30-second interstitial episodes in which six real-life
aerie customers take inspiration from the shows' themes, and discuss how they
relate to and impact their own lives. Additionally, the segments will
chronicle the actual experiences, dreams and emotions of these six girls
throughout the season. The aerie girls will also discuss Veronica Mars and
Gilmore Girls plot lines and character development each week. Customers will
be able to visit http://www.aerie.com for "aerie Tuesdays on The CW" exclusive
content and activities, including weekly trivia contests in which winners
receive AE shopping sprees, or even the chance to make a cameo appearance on
one of the shows.
"American Eagle selected Gilmore Girls and Veronica Mars because we
believe they are among the most intriguing, well-written shows on television,
as well as being provocative and inspirational for aerie girls everywhere,"
said Kathy Savitt, chief marketing officer of American Eagle Outfitters.
"We're delighted to partner with The CW to develop this fresh and innovative
way to introduce the aerie brand to Veronica Mars and Gilmore Girls fans."
"aerie Tuesdays on The CW" will air between 8 and 10 p.m. beginning on
Tuesday October 3rd and continuing through Tuesday December 5th.
Concurrently, Gilmore Girls and Veronica Mars will be promoted in 818 American
Eagle stores across the country with in-store signage and exclusive footage
from the two shows appearing on in-store video screens. Cast members of
Veronica Mars and Gilmore Girls will make surprise visits to AE stores to
conduct impromptu autograph signing sessions. The shows will also be featured
in AE and aerie shopping bag stuffers and customer e-mail campaigns.
"aerie Tuesdays on The CW is a TV first," said Rick Haskins, executive
vice president, marketing and brand strategy, The CW. "This landmark
partnership will introduce the CW's new Tuesday-night line-up to millions of
new viewers, as well as strengthen the connection with existing viewers in a
highly targeted way."
About The CW
The CW, America's new fifth broadcast network, launches in the fall of
2006 with a six-night, 13-hour primetime lineup, including Monday through
Friday nights from 8:00-10:00 PM (ET/PT) and Sundays from 7:00-10:00 PM
(ET/PT). As the only network now targeting young adults 18-34, The CW's
schedule is populated with high-quality, proven hit series, including
"America's Next Top Model," "Everybody Hates Chris," "Gilmore Girls,"
"Girlfriends," "7th Heaven," "Smallville," "Supernatural" and "Veronica Mars,"
to name a few.
About American Eagle Outfitters
American Eagle Outfitters (Nasdaq: AEOS) is a leading retailer that
designs, markets and sells its own brand of laidback, current clothing
targeting 15- to 25-year-olds, providing high-quality merchandise at
affordable prices. AE's original collection includes standards like jeans and
graphic Ts as well as essentials like accessories, outerwear, footwear, basics
and swimwear. American Eagle Outfitters currently operates 818 stores in 50
states, the District of Columbia and Puerto Rico, and 72 AE stores in Canada.
AE also operates ae.com, which offers additional sizes and styles of favorite
AE merchandise and ships around the world. In September of this year, the
company launched a new collection of dormwear and intimates. "aerie by
American Eagle" is now available in American Eagle stores across the country
and on http://www.aerie.com. It includes bras, undies, camis, hoodies, robes,
boxers, sweats and leggings for the AE girl. Designed to be sweetly sexy,
comfortable and cozy, aerie offers AE customers a new way to express their
personal style everyday, from the dormroom to the coffee shop to the
classroom. The company has also introduced MARTIN + OSA, a new sportswear
concept targeting 25 to 40 year- old women and men. For additional information
and updates, visit http://www.martinandosa.com.
SOURCE American Eagle Outfitters
CONTACT: Jani Strand of American Eagle Outfitters, +1-724-779-6149,
strandj@ae.com, or Tammie Rosen of Rubenstein Communications, +1-212-843-8008,
trosen@rubenstein.com, or Amy Glickman of Rubenstein Communications,
+1-212-843-8063, aglickman@rubenstein.com