More Than 20,000 Share Their Dreams, Hoping to Win a Chance to Fulfill Them
NEW YORK, March 6 /PRNewswire-FirstCall/ -- Do what you want. Wear what
you want. Be what you want. Proving that the youth of today are more driven
than ever, a record number of young adults have signed on for a chance to
chase their dreams and lead extraordinary lives in American Eagle Outfitters,
Inc.'s (AE) annual "LIVE YOUR LIFE" contest. With quadruple the number of
applicants compared to last year, AE's "LIVE YOUR LIFE" campaign has struck a
cord with teens and young adults across North America.
The contest, which highlights AE's ongoing "LIVE YOUR LIFE" program, seeks
to discover incredible people who want to fulfill their dreams and inspire the
world. Throughout January and February 2006, AE encouraged teens and young
adults across North America to describe their hopes, inspirations, and
ambitions in a 500-word essay. From a pool of more than 20,000 people, six
will be selected by the AE Live Your Life Panel based on vision creativity and
clarity. These six amazing individuals will receive the resources they need
to make their dream come true, including a $500 AE wardrobe, recognition in
all AE stores and on http://ae.com, and up to $25,000.
"Everyone at American Eagle is honored and humbled to help create a
program that assists young adults in achieving their aspirations, whatever
they are," said Susan McGalla, president and chief merchandising officer,
American Eagle Brand. "LIVE YOUR LIFE" reflects the spirit and values of
American Eagle Outfitters -- authentic, individual and real. Our organization
has always encouraged its customers to go after what they want and to be true
to themselves, and we are overwhelmed by the number of people who have
responded to our challenge."
American Eagle Needs Your Help!
On March 17, the 12 "LIVE YOUR LIFE" finalists will be named on
http://www.aeliveyourlife.com. From March 17 - 23, visitors to the AE site
can cast a vote for their favorite finalist. Voting is strongly recommended
because on March 23, the 12 finalists will be flown to the AE Home Office in
Warrendale, PA for final round judging and personal interviews with the AE
Live Your Life Panel, where the six winners will be picked. Who knows, maybe
your vote will help decide the winners!
"Through American Eagle's 'LIVE YOUR LIFE' contest, young adults across
the country have the chance to fulfill a dream they might not have thought
possible. AE is helping youth make their ambitions a reality and helping me
live my life right now," explains Olivia Akerley, member of the U.S. Freestyle
Ski team and a 2005 "LIVE YOUR LIFE" contest winner.
To learn more about the campaign, see last year's semifinalists and help
determine this year's winners, go to http://www.aeliveyourlife.com.
About American Eagle Outfitters
American Eagle Outfitters (Nasdaq: AEOS) is a leading retailer that
designs, markets and sells its own brand of laidback, current clothing for 15
to 25 year-olds, providing high-quality merchandise at affordable prices. AE's
original collection includes standards like jeans and graphic T's as well as
essentials like accessories, outerwear, footwear, basics and swimwear.
American Eagle Outfitters currently operates 798 stores in 50 states, the
District of Columbia, Puerto Rico, and 71 AE stores in Canada. AE also
operates http://ae.com, which offers additional sizes and styles of favorite
AE merchandise, and ships around the world. The company plans to open
MARTIN + OSA a new sportswear concept targeting 25-40 year old women and men
in the fall of 2006. For additional information and updates visit
http://www.martinandosa.com.
SOURCE American Eagle Outfitters, Inc.
CONTACT: Christine Miller of American Eagle Outfitters,
1-212-465-4092, millercp@ae.com