WARRENDALE, Pa.--(BUSINESS WIRE)--Jan. 11, 2007--American Eagle
Outfitters, Inc. (NASDAQ:AEOS) today announced that it will open at
least 15 stand-alone stores in 2007 for its new intimates apparel
sub-brand, aerie by American Eagle.
American Eagle launched the aerie sub-brand in September 2006,
featuring a new collection of intimates and dorm-wear for the 15 to 25
year-old AE girl, which includes undies, bras, camis, hoodies, robes,
boxers, sweats, bras and leggings. The collection is offered in all
American Eagle stores, including 18 side-by-side stores and on ae.com.
The company also tested three aerie stand-alone locations and is now
expanding its real estate strategy for the brand based on positive
results.
"Customers have responded very enthusiastically to the aerie brand
in our American Eagle stores, side-by-side locations and our three
stand-alone test stores. We see an exciting growth opportunity in the
intimate apparel market and based on our success and strength in this
category, we are accelerating our real estate expansion plans for
aerie," stated Jim O'Donnell, Chief Executive Officer.
Susan McGalla, President and Chief Merchandising Officer,
commented, "We are thrilled by the strong customer reaction to aerie.
She likes the comfortable, cozy and sweetly-sexy feeling of aerie and
its unique lifestyle expression, which is true to the AE brand, and
clearly differentiated. As we look ahead, we are excited about
stepping up our growth plans for aerie. We see opportunities to build
the brand further by expanding and evolving the collection, including
complementary businesses such as accessories and personal care."
About American Eagle Outfitters:
American Eagle Outfitters (Nasdaq:AEOS) is a leading retailer that
designs, markets and sells its own brand of laidback, current clothing
targeting 15 to 25 year-olds, providing high-quality merchandise at
affordable prices. AE's original collection includes standards like
jeans and graphic Ts as well as essentials like accessories,
outerwear, footwear, basics and swimwear. American Eagle Outfitters
currently operates 836 stores in 50 states, the District of Columbia
and Puerto Rico, and 72 AE stores in Canada. AE also operates ae.com,
which offers additional sizes and styles of favorite AE merchandise
and ships around the world. The company launched a new collection of
dormwear and intimates. "aerie by American Eagle" is now available in
American Eagle stores across the country and at aerie.com. It includes
bras, undies, camis, hoodies, robes, boxers, sweats and leggings for
the AE girl. Designed to be sweetly sexy, comfortable and cozy, aerie
offers AE customers a new way to express their personal style
everyday, from the dormroom to the coffee shop to the classroom. The
company also introduced MARTIN + OSA, a new sportswear concept
targeting 25 to 40 year-old women and men. MARTIN + OSA carries
apparel, accessories and footwear, using denim and sport inspiration
to design fun and sport back into sportswear. MARTIN + OSA currently
operates five stores. For additional information and updates, visit
martinandosa.com.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: This release contains forward-looking statements,
which represent our expectations or beliefs concerning future events,
specifically regarding the growth and success of our intimates
sub-brand aerie by American Eagle and our store opening plans. All
forward-looking statements made by the company involve material risks
and uncertainties and are subject to change based on factors beyond
the company's control. Such factors include, but are not limited to
the risk that our store opening and growth plans may not occur as
planned and those other risks described in the Risk Factor Section of
the company's Form 10-K and Form 10-Q's filed with the Securities and
Exchange Commission. Accordingly, the company's future performance and
financial results may differ materially from those expressed or
implied in any such forward-looking statements. The company does not
undertake to publicly update or revise its forward-looking statements
even if future changes make it clear that projected results expressed
or implied will not be realized.
CONTACT: American Eagle Outfitters Inc.
Judy Meehan, 724-776-4857
OR
Financial Media Contact
Berns Communications Group
Stacy Berns or Melissa Jaffin, 212-994-4660
SOURCE: American Eagle Outfitters, Inc.