Campus Traditions, Game-Day Events and Fan Interaction is the
Latest Content Play for AE's Entertainment Channel 77E(TM)
PITTSBURGH--(BUSINESS WIRE)--Oct. 18, 2007--American Eagle
Outfitters, Inc. (NYSE:AEO) today announced the launch of "AE Big Game
Live" on 77E(TM). "AE Big Game Live" is an unscripted online event
that follows the fanatical football traditions and game-day events at
eight of the biggest college football games of the season, Penn State
vs. Wisconsin, Kentucky vs. Florida, Rutgers vs. WVU, Alabama vs. LSU,
Georgia vs. Auburn, Michigan vs. OSU, Texas A&M vs. Texas and USC vs.
UCLA.
"College football is an important part of how our customers live
their lives this time of year," said American Eagle Outfitters, Inc.
chief marketing officer Kathy Savitt. "AE Big Game Live brings each
campus' unique traditions and experiences online, allowing fans across
the country to take part in this exciting slice of college life."
Each Wednesday following a big game, new content will be available
on 77E at ae.com. Today, customers and football fans can experience
the first segment of "AE Big Game Live" from the Penn State vs.
Wisconsin game at Penn State Campus. Today's content includes:
- Fans in "Paternoville," an area outside the stadium named for
head coach, Joe Paterno, where hundreds of fans camp out
overnight to get the best seats.
- Scenes from the Lion Shrine, where armed guards protect the
Nittany Lion from opponent vandals.
- Fan cheers outside Beaver Stadium, where thousands of students
gather to await the escorted arrival of the coach and team.
Each AE Big Game Live event is hosted by 77E correspondents
QDeezy, a radio personality from Philadelphia and Alyssa D., a
University of Pittsburgh student and AE model. Q and Alyssa will guide
fans through the unique traditions of each school and interact
on-camera with the craziest fans on campus. The AE Big Game Live tent
provides the ultimate tailgating experience with free custom T-shirts,
quarterback contests, and temporary tattoos. The tent is also home of
the 77E studio, where fans share their personal football rituals and
experiences on- camera, which is viewed by hundreds of thousands of
customers on ae.com. Additionally, the web site will offer suggestions
for the best game-day looks, as well as the opportunity to design and
purchase custom hoodies in various school colors.
AE Big Game Live Schedule
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DATE BIG GAME
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October 13 Penn State University(a) vs. University of Wisconsin
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October 20 University of Kentucky(a) vs. University of Florida
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October 27 Rutgers University(a) vs. West Virginia University
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November 3 University of Alabama(a) vs. Louisiana State University
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November 10 University of Georgia(a) vs. Auburn University
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November 17 University of Michigan(a) vs. Ohio State University
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November 23 Texas A&M University(a) vs. University of Texas
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December 1 University of South California(a) vs. University of
California, Los Angeles
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(a) AE Big Game Live Home Team
For more information on "AE Big Game Live", please visit
www.ae.com/web/77e/big-game-live/.
About American Eagle Outfitters:
American Eagle Outfitters, Inc. (NYSE:AEO) is a leading retailer
that operates under the American Eagle Outfitters(TM) and MARTIN +
OSA(TM) brands.
American Eagle Outfitters designs, markets and sells its own brand
of laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and swimwear.
American Eagle currently operates 846 stores in 50 states, the
District of Columbia and Puerto Rico, and 74 AE stores in Canada.
American Eagle also operates ae.com, which offers additional sizes and
styles of favorite AE merchandise and ships around the world. The
American Eagle brand also includes a Dormwear(TM) collection,
aerie(TM), which is available in 19 standalone stores, American Eagle
stores and at aerie.com. The collection includes bras, undies, camis,
hoodies, robes, boxers, sweats and leggings for the AE girl. Designed
to be sweetly sexy, comfortable and cozy, the aerie brand offers AE
customers a new way to express their personal style everyday, from the
dormroom to the coffee shop to the classroom.
MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old
women and men, carries apparel, accessories and footwear, using denim
and sport inspiration to design fun and sport back into sportswear.
MARTIN + OSA currently operates 13 stores. For additional information
and updates, visit www.martinandosa.com.
CONTACT: American Eagle Outfitters
Jess Grove, 412-432-4548
grovej@ae.com
SOURCE: American Eagle Outfitters, Inc.