More than One Million Prizes Will Be Won Over Three Days,
Including New Cars, College Tuition, AE Gift Cards and Free Movie
Rentals
PITTSBURGH--(BUSINESS WIRE)--Nov. 20, 2007--American Eagle
Outfitters, Inc. (NYSE:AEO) today announced a three-day holiday
promotion in which every customer who shops wins a prize. Beginning
Thanksgiving Day online, and in US stores on Friday and Saturday,
November 23 and 24, every customer making a purchase receives an
instant-win scratch-off card that shows which of the following prizes
they've won: a 2008 Kia Sportage or Kia Spectra5, $15,000 for college
tuition, an AE gift card ranging from $500 to $25, or a free movie
rental good at BLOCKBUSTER(R). EVERY card is a winner. (a)
In a recent online survey, AE asked its customers what their top
holiday gifts would be, and among the top responses were new cars,
money for college, AE clothes and time with friends. Based on this
feedback, American Eagle Outfitters created AE Holiday Wishes as a way
to surprise and delight customers as they kick off their holiday
shopping both online and at the mall.
"AE Holiday Wishes is our way of thanking customers for shopping
with us," said Kathy Savitt, executive vice president and chief
marketing officer of American Eagle Outfitters, Inc. "We're thrilled
to be working with partners like Kia Motors and BLOCKBUSTER to create
such a fun and exciting experience this holiday."
"For the first time Kia Motors is partnering with American Eagle
Outfitters, and we are excited to do so as part of the Holiday Wishes
program," said Ian Beavis, vice president, marketing for Kia Motors
America. "Although a new Sportage or Spectra5 won't fit under the
tree, we are delighted to fill six driveways with holiday wishes."
(a) Alternate entry available. See official AE Holiday Wishes
rules for complete details: www.ae.com/web/holidaywishes
About American Eagle Outfitters
American Eagle Outfitters, Inc. (NYSE:AEO) is a leading retailer
that operates under the American Eagle Outfitters(R) and MARTIN +
OSA(TM) brands.
American Eagle Outfitters designs, markets and sells its own brand
of laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and swimwear.
American Eagle currently operates 853 stores in 50 states, the
District of Columbia and Puerto Rico, and 74 AE stores in Canada.
American Eagle also operates ae.com(R), which offers additional sizes
and styles of favorite AE(R) merchandise and ships to more than forty
countries around the world. The American Eagle(R) brand also includes
a Dormwear(R) collection, aerie(TM), which is available in 38
standalone stores, American Eagle stores and at aerie.com. The
collection includes bras, undies, camis, hoodies, robes, boxers,
sweats and leggings for the AE girl. Designed to be sweetly sexy,
comfortable and cozy, the aerie brand offers AE customers a new way to
express their personal style everyday, from the dormroom to the coffee
shop to the classroom.
MARTIN + OSA, a new sportswear concept carrying "refined casual"
clothing and accessories for men and women aged 28 to 40. MARTIN + OSA
currently operates 18 stores. For additional information and updates,
visit www.martinandosa.com.
About Kia Motors America
Kia Motors America - the sales, marketing and distribution arm of
Kia Motors Corporation in Seoul, South Korea - offers a complete line
of vehicles through more than 630 dealers throughout the United
States. For more information, including photography, visit
www.kiamedia.com.
About Blockbuster
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider
of in-home movie and game entertainment, with over 7,800 stores
throughout the Americas, Europe, Asia and Australia. The Company may
be accessed worldwide at www.blockbuster.com.
CONTACT: American Eagle Outfitters
Christine Miller, 212-465-4092
millercp@ae.com
OR
Blockbuster Inc.
Karen Raskopf, 214-854-3190
Senior Vice President, Corporate Communications
or
Randy Hargrove, 214-854-3190
Senior Director, Corporate Communications
SOURCE: American Eagle Outfitters, Inc.