Customers Who Voted for the Women's AE Hipster and Men's AE
Bootcut Jeans Will Receive a Free Pair of Any AE Jeans. Other Voters
Get $10 off Any AE Jeans
NEW YORK--(BUSINESS WIRE)--Aug. 28, 2007--American Eagle
Outfitters, Inc. (NYSE:AEO) today announced the winners of the AE Fit
Challenge. Beginning today through September 11, hundreds of thousands
of AE customers who voted for the winning fits will visit AE stores or
ae.com to get a free pair of any AE jeans. Other voters will get $10
off any pair of AE jeans.
"Back-to-school is an exciting and important time in our
customers' lives, and we're thrilled to make it even better with new
jeans from AE," said Kathy Savitt, executive vice president and chief
marketing officer of American Eagle Outfitters, Inc. "The AE Fit
Challenge adds a new level of fun and celebration to the
back-to-school shopping experience for our customers."
Customers voted for the winning fits by purchasing their favorite
pair of AE jeans between July 10 and July 24. Customers who voted
received a ticket for their purchase. The most-purchased AE jean for
men and women "won" the challenge.
The AE Hipster, the women's winning fit, is AE's most classic,
authentic jean. It is slim and features a clean leg, and sits slightly
higher on the waist. The men's winning fit, the AE Bootcut, is an
everyday, casual fit. It is comfortable and easy to wear with a
relaxed boot leg. Other fits in this season's Back-To-School
collection include new trouser and wide-leg looks, straight and skinny
silhouettes, as well as the ever-popular Boyfriend and Artist styles
for girls. For the AE guy, fits include low-rise, loose and slim-fit,
in both boot-cut and straight-leg options.
American Eagle Outfitters
American Eagle Outfitters (NYSE:AEO) is a leading retailer that
operates under the American Eagle Outfitters and MARTIN + OSA brands.
American Eagle Outfitters designs, markets and sells its own brand of
laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and swimwear.
American Eagle currently operates 833 stores in 50 states, the
District of Columbia and Puerto Rico, and 72 AE stores in Canada.
American Eagle also operates ae.com, which offers additional sizes and
styles of favorite AE merchandise and ships around the world. The
American Eagle brand also includes a new collection of dormwear and
intimates, "aerie by American Eagle." aerie is available in American
Eagle stores across the country and at aerie.com. It includes bras,
undies, camis, hoodies, robes, boxers, sweats and leggings for the AE
girl. Designed to be sweetly sexy, comfortable and cozy, aerie offers
AE customers a new way to express their personal style everyday, from
the dormroom to the coffee shop to the classroom.
The company also introduced MARTIN + OSA, a new sportswear concept
targeting 25 to 40 year-old women and men. MARTIN + OSA carries
apparel, accessories and footwear, using denim and sport inspiration
to design fun and sport back into sportswear. MARTIN + OSA currently
operates seven stores. For additional information and updates, visit
www.martinandosa.com.
CONTACT: American Eagle Outfitters
Rachel DiCarlo, 212-465-4094
dicarlor@ae.com
or
Tracy Paul & Company
Nancy Cuocci, 212-741-5459
Nancy@tracypaul.com
SOURCE: American Eagle Outfitters, Inc.