Holiday-Themed Animation Stories Feature Narration from Milo
Ventimiglia, Lil' Jon, Kristen Bell, Pete Wentz and Adrianne Palicki
PITTSBURGH--(BUSINESS WIRE)--Dec. 4, 2007--American Eagle
Outfitters (NYSE:AEO) today announced the debut of the latest original
content series from 77E, "AE Winter Tales." Written and directed by
award-winning writer and director Adam Green ("Hatchet"), the stop
motion animation series consists of five holiday-themed stories, which
are narrated by popular actors and musicians. Milo Ventimiglia
("Heroes") and Russ Cundiff, co-founders of Divide Pictures, produced
"AE Winter Tales" following their first collaboration with American
Eagle and 77E, "It's a Mall World."
"AE Winter Tales captures the spirit of classic animated holiday
favorites while adding a healthy dose of irreverence and wit," said
Kathy Savitt, executive vice president and chief marketing officer,
American Eagle Outfitters, Inc. "It's great to be working with Divide
Pictures and some of today's brightest young stars to introduce a
fresh and innovative content experience for 77E on ae.com."
"We wanted to do something slightly different for the holidays,
while maintaining a familiar jumping-off point for the viewer," said
Ventimiglia. "I grew up loving the classic animated tales, and the
opportunity to partner with American Eagle again and explore an
alternate world to a magical winter wonderland, provided a lot of
twisted scenarios."
Today, customers can watch the first two episodes: "Home for the
Holidays" narrated by Milo Ventimiglia, which is based on one of his
real-life traveling experiences, and "Devil's Peak" narrated by Pete
Wentz (Fall Out Boy). Customers can also view behind-the-scenes
footage from the set of the series and download the exclusive "AE
Winter Tales" track, "Holiday Radio." The final three episodes -
narrated by Adrianne Palicki ("Friday Night Lights"), Lil' Jon
(hip-hop star) and Kristen Bell ("Veronica Mars") - will be available
on December 11.
The full three- to five-minute episodes will be available
exclusively on 77E, American Eagle Outfitters' entertainment channel
on ae.com. In addition, Virgin Mobile USA is featuring the "AE Winter
Tales" content to its entertainment-savvy customers who are signed
onto Sugar Mama(R), Virgin Mobile's innovative opt-in mobile
advertising program.
For more information about "AE Winter Tales," visit
www.ae.com/web/77e/winter-tales/.
About American Eagle Outfitters:
American Eagle Outfitters, Inc. (NYSE:AEO) is a leading retailer
that operates under the American Eagle Outfitters(R) and MARTIN +
OSA(TM) brands.
American Eagle Outfitters designs, markets and sells its own brand
of laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. The original collection
includes standards like jeans and graphic Ts as well as essentials
like accessories, outerwear, footwear, basics and swimwear. American
Eagle currently operates 855 stores in 50 states, the District of
Columbia and Puerto Rico, and 75 AE stores in Canada. American Eagle
also operates ae.com(R), which offers additional sizes and styles of
favorite AE(R) merchandise and ships to more than forty countries
around the world. The American Eagle(R) brand also includes a
Dormwear(R) collection, aerie(TM), which is available in 38 standalone
stores, American Eagle stores and at aerie.com. The collection
includes bras, undies, camis, hoodies, robes, boxers, sweats and
leggings for the AE girl. Designed to be sweetly sexy, comfortable and
cozy, the aerie brand offers AE customers a new way to express their
personal style everyday, from the dormroom to the coffee shop to the
classroom. 77E, a new multi-channel entertainment platform, features
original and user-generated content on ae.com, in AE stores, on
television, and on Web sites such as Youtube, MySpace and Facebook.
MARTIN + OSA, a concept targeting 28 to 40 year-old women and men,
offers refined casual clothing and accessories, designed to be
valuable, irresistible, inspiring, authentic and adventurous. MARTIN +
OSA currently operates 17 stores. For additional information and
updates, visit www.martinandosa.com.
Divide Pictures
Divide Pictures was formed in 2003 by actor/director Milo
Ventimiglia ("Heroes") and producer Russ Cundiff. An independent
production company, Divide specializes in film and television
development and the creation of original digital content for the
Internet and wireless space.
Prior to starting Divide, Ventimiglia starred in the television
series "Gilmore Girls" and "American Dreams," as well as the feature
film "Cursed," directed by Wes Craven. Most recently, he starred
alongside Sylvester Stallone in "Rocky Balboa," the sixth installment
of the "Rocky" movie franchise. Ventimiglia will soon be seen starring
in the thriller "Pathology" for Lakeshore. The film will be released
in February 2008.
Before forming Divide, Cundiff worked in entertainment public
relations, serving as Media Relations Manager at the prestigious
William Morris Agency. Prior to William Morris, Cundiff was a
publicity executive at Bragman Nyman Cafarelli (BNC) Public Relations,
a marketing communications firm specializing in entertainment and
lifestyle/pop culture. He began his career as a management trainee at
Industry Entertainment, a leading artist management and
film-television production company.
Divide is represented by CAA and Jeffrey Frankel at Colden, McKuin
and Frankel.
CONTACT: American Eagle Outfitters
Beth Barney, 412-432-3424
barney@ae.com
or
Beck Media & Marketing (for Divide Pictures)
Todd Beck/Steve Spignese, 310-689-7363
todd@beckmedia.com
steve@beckmedia.com
SOURCE: American Eagle Outfitters