77Entertainment(TM) Will Create, Produce and Feature Exclusive
Content Starting with ''It's a Mall World,'' Directed By Milo
Ventimiglia (''Heroes'')
LOS ANGELES--(BUSINESS WIRE)--July 31, 2007--American Eagle
Outfitters (NYSE:AEO) today announced the launch of its new
entertainment platform, 77Entertainment (77E(TM)). The new platform
debuts with the premiere of "It's a Mall World" on August 1, a
12-episode series directed by Milo Ventimiglia of NBC's "Heroes."
"Creating and delivering relevant content is another way for
American Eagle to maintain a lasting connection with its customers, as
well as promote discovery by introducing them to new artists," said
Kathy Savitt, executive vice president and chief marketing officer of
American Eagle Outfitters. "By making 77E content available online, in
stores and on television, American Eagle is aligned with how our
customers live their lives every day."
As a multi-channel entertainment platform, 77E will feature
original and user-generated content on ae.com, in AE stores, on
television, and on Web sites such as YouTube, MySpace and Facebook.
The content will include a range of everything from music to comedy to
reality to drama.
To celebrate the launch of 77E and the premiere of "It's a Mall
World," American Eagle Outfitters is hosting a "denim carpet" event in
Los Angeles on July 31. Guests will receive a sneak peak into the
creation and production of the comedy series. The cast, including
director Milo Ventimiglia, will sign exclusive "It's a Mall World"
graphic Ts, posters and 45 records. An after party will feature
entertainment by DJ Steve Aoki and gift bags including special edition
"It's a Mall World" graphic Ts.
"It's a Mall World" was produced by Russ Cundiff, co-founder of
production company, Divide Pictures, and was written by award-winning
writer and director Adam Green ("Hatchet"). The series explores the
lives and relationships of two record store employees, an "object of
perfection" greeter at the American Eagle store across the way, as
well as a slightly psychotic girl who works in a lingerie store, and a
bad-boy poseur from the requisite mall juice bar. The ensemble cast is
made up of talented, up-and-coming actors including Sam Huntington
("Superman Returns", "Veronica Mars"), Dianna Agron ("Shark", "CSI:
NY"), Amanda Loncar ("The Loop", "Law & Order"), Deon Richmond
("Hatchet", "Not Another Teen Movie") and Eddie Hargitay ("Neutral
Ground", "Freaky Links").
For more information about "It's a Mall World," visit
www.ae.com/77E.
About American Eagle Outfitters
American Eagle Outfitters, Inc.(NYSE:AEO) is a leading retailer
that operates under the American Eagle Outfitters and MARTIN + OSA
brands.
American Eagle Outfitters designs, markets and sells its own brand
of laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and swimwear.
American Eagle currently operates 840 stores in 50 states, the
District of Columbia and Puerto Rico, and 74 AE stores in Canada.
American Eagle also operates ae.com, which offers additional sizes and
styles of favorite AE merchandise and ships around the world. The
American Eagle brand also includes a new collection of dormwear and
intimates, "aerie by American Eagle." aerie is available in American
Eagle stores across the country and at aerie.com. It includes bras,
undies, camis, hoodies, robes, boxers, sweats and leggings for the AE
girl. Designed to be sweetly sexy, comfortable and cozy, aerie offers
AE customers a new way to express their personal style everyday, from
the dormroom to the coffee shop to the classroom.
The company also introduced MARTIN + OSA, a new sportswear concept
targeting 25 to 40 year-old women and men. MARTIN + OSA carries
apparel, accessories and footwear, using denim and sport inspiration
to design fun and sport back into sportswear. MARTIN + OSA currently
operates nine stores. For additional information and updates, visit
www.martinandosa.com.
CONTACT:
American Eagle Outfitters
Beth Barney, 412-432-3424
barney@ae.com
or
Tracy Paul & Company
Nancy Cuocci, 212-741-5459
nancy@tracypaul.com
SOURCE: American Eagle Outfitters