Digital Comedy Series "It's a Mall World" to Broadcast during MTV's "The Real World: Sydney" and on ae.com this August
LOS ANGELES, May 02, 2007 (BUSINESS WIRE) -- American Eagle Outfitters (NYSE:AEO) today announced its first
original series, a comedy entitled "It's a Mall World," directed by
Milo Ventimiglia ("Heroes," "Rocky Balboa") and produced by Russ
Cundiff, co-founders of production company Divide Pictures. The
12-episode series was written by award-winning writer and director
Adam Green ("Hatchet").
Three-minute mini-sodes of the show will premiere on MTV during
"The Real World: Sydney" set to air this summer and in AE stores
across the country. The complete five-minute episodes will air
exclusively on ae.com Thursday nights at 8 p.m., beginning August 2.
"I am excited to be working with American Eagle on its first
original series," said Milo Ventimiglia. "I am passionate about
telling compelling stories and having the opportunity to partner with
a brand that understands and respects creativity."
"Developing and producing original content is another way for
American Eagle to inspire and delight its customers," said Kathy
Savitt, executive vice president and chief marketing officer of
American Eagle Outfitters. "Our collaboration with Divide Pictures has
resulted in an authentic, high-quality series that we're making
available to customers through multiple channels--TV, online and in AE
stores."
"It's a Mall World" explores the lives and relationships of two
record store employees, an "object of perfection" greeter at the
American Eagle store across the way, as well as a slightly psychotic
girl who works in a lingerie store, and a bad-boy poseur from the
requisite mall juice bar. The ensemble cast is made up of talented,
up-and-coming actors including Sam Huntington ("Superman Returns,"
"Veronica Mars"), Dianna Agron ("Shark," "CSI: NY"), Amanda Loncar
("The Loop," "Law & Order"), Deon Richmond ("Hatchet," "Not Another
Teen Movie") and Eddie Hargitay ("Neutral Ground," "Freaky Links").
"Our audience is always looking to us for new entertainment
experiences, from hit shows to content partnerships, that extend to
both on-air and online," said John Shea, executive vice president, MTV
Networks Music & Logo Group. "American Eagle and Divide Pictures are
helping us deliver on that notion, and we are excited to work closely
with our partners to once again change the mold to deliver a new
experience for our audience."
For more information about "It's a Mall World," visit
www.ae.com/mallworld.
American Eagle Outfitters
American Eagle Outfitters (NYSE:AEO) is a leading retailer that
operates under the American Eagle Outfitters and MARTIN + OSA brands.
American Eagle Outfitters designs, markets and sells its own brand
of laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and swimwear.
American Eagle currently operates 837 stores in 50 states, the
District of Columbia and Puerto Rico, and 73 AE stores in Canada.
American Eagle also operates ae.com, which offers additional sizes and
styles of favorite AE merchandise and ships around the world. The
American Eagle brand also includes a new collection of dormwear and
intimates, "aerie by American Eagle." aerie is available in American
Eagle stores across the country and at aerie.com. It includes bras,
undies, camis, hoodies, robes, boxers, sweats and leggings for the AE
girl. Designed to be sweetly sexy, comfortable and cozy, aerie offers
AE customers a new way to express their personal style everyday, from
the dormroom to the coffee shop to the classroom.
The company also introduced MARTIN + OSA, a new sportswear concept
targeting 25 to 40 year-old women and men. MARTIN + OSA carries
apparel, accessories and footwear, using denim and sport inspiration
to design fun and sport back into sportswear. MARTIN + OSA currently
operates eight stores. For additional information and updates, visit
www.martinandosa.com.
Divide Pictures
Divide was created in 2003 by best friends Milo Ventimiglia and
Russ Cundiff. Divide specializes in Film/TV development and original
content for the Internet.
Prior to starting Divide, Ventimiglia was a co-star on "The Fresh
Prince of Bel-Air" and "Kelly, Kelly." In 2003 Ventimiglia directed
the now defunct WB Image campaigns. Currently Ventimiglia can be seen
racing around Los Angeles at breakneck speeds in his Cadillac.
Prior to starting Divide, Cundiff worked at Industry
Entertainment. In 2003 Cundiff fulfilled his dream and was employed at
the prestigious William Morris Agency under the title of Media
Relations Manager. Currently Cundiff can be seen wandering the aisles
of his local 7-11 with his pal Dino picking up delicious snacks.
Divide is represented by CAA and Jeffrey Frankel at Colden, McKuin
and Frankel.
SOURCE: American Eagle Outfitters
American Eagle Outfitters
Beth Barney, 724-779-6199
barney@ae.com