77kids by american eagle to Debut Online Later this Year at 77kids.com
PITTSBURGH, Jan 17, 2008 (BUSINESS WIRE) -- American Eagle Outfitters, Inc. (NYSE:AEO) today announced plans
to launch a new children's apparel brand. 77kids by american eagle(TM)
will offer on-trend, high-quality clothing and accessories for kids
age two to 10. The brand will launch worldwide online at
www.77kids.com later this year, with brick-and-mortar stores in the
U.S. planned for 2009. 77kids(TM) is the first brand that the company
has launched solely online.
"77kids is a natural fit for American Eagle," said Jim O'Donnell,
chief executive officer of American Eagle Outfitters, Inc. "We're
leveraging the AEO expertise and best practices to create something
new, incremental and exciting for customers."
77kids is designed to fill a need in the marketplace by offering
the fresh, "kid-cool" styles that kids want alongside the function,
durability and value that moms want. American Eagle Outfitters was
founded in 1977, which is the inspiration for the name 77kids. The new
brand will draw from the strong heritage of American Eagle Outfitters,
with a point-of-view that's thoughtful, playful and real. Like
American Eagle clothing, 77kids will focus on great fit, value and
style.
About American Eagle Outfitters:
American Eagle Outfitters, Inc. (NYSE:AEO) is a leading retailer
that operates under the American Eagle Outfitters(R), aerie(TM) and
MARTIN + OSA(TM) brands.
American Eagle Outfitters designs, markets and sells its own brand
of laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. The original collection
includes standards like jeans and graphic Ts as well as essentials
like accessories, outerwear, footwear, basics and swimwear. American
Eagle currently operates 854 stores in 50 states, the District of
Columbia and Puerto Rico, and 75 AE stores in Canada. American Eagle
also operates ae.com(R) , which offers additional sizes and styles of
favorite AE(R) merchandise and ships to more than forty countries
around the world. The American Eagle(R) brand also includes a
Dormwear(R) collection, aerie(TM) , which is available in 39
standalone stores, American Eagle stores and at aerie.com. The
collection includes bras, undies, camis, hoodies, robes, boxers,
sweats and leggings for the AE girl. Designed to be sweetly sexy,
comfortable and cozy, the aerie brand offers AE customers a new way to
express their personal style everyday, from the dormroom to the coffee
shop to the classroom.
MARTIN + OSA, a concept targeting 28 to 40 year-old women and men,
offers refined casual clothing and accessories, designed to be
valuable, irresistible, inspiring, authentic and adventurous. MARTIN +
OSA currently operates 19 stores. For additional information and
updates, visit www.martinandosa.com.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: This release contains forward-looking statements,
which represent our expectations or beliefs concerning future events,
specifically regarding fourth quarter earnings. All forward-looking
statements made by the company involve material risks and
uncertainties and are subject to change based on factors beyond the
company's control. Such factors include, but are not limited to the
risk that the company's fourth quarter earnings expectations may not
be achieved, and the risks described in the Risk Factor Section of the
company's Form 10-K and Form 10-Q filed with the Securities and
Exchange Commission. Accordingly, the company's future performance and
financial results may differ materially from those expressed or
implied in any such forward-looking statements. The company does not
undertake to publicly update or revise its forward-looking statements
even if future changes make it clear that projected results expressed
or implied will not be realized.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Sarah Toulouse, 412-432-3422
toulouses@ae.com