Refined Casual(TM) Clothing and Accessories for Men and Woman Now
Available to Customers Worldwide at www.MartinandOsa.com with Free
Shipping and Returns
NEW YORK--(BUSINESS WIRE)--April 3, 2008--American Eagle
Outfitters, Inc. (NYSE:AEO) today announced the launch of the
e-commerce Web site for MARTIN + OSA, its brand targeting 28- to
40-year-old women and men.
MARTIN + OSA was created to fill an unmet need in the marketplace,
offering a Refined Casual way of dressing that focuses on style, fit
and fabric. Key categories include sweaters, denim and jackets. The
designs incorporate the highest quality fabrics and materials,
including cashmere, Merino wool and premium cottons.
In addition to free shipping and returns, MartinandOsa.com
features easy-to-use navigation and unique shopping tools that enable
customers to assemble outfits themselves or shop for outfits selected
by M+O(TM) professional stylists.
"We're excited to introduce Martin + Osa as a global brand through
our e-commerce Web site," said Laura Dubin-Wander, president, MARTIN +
OSA. "Free shipping and returns, along with the unique shopping tools,
give customers a world-class online shopping experience that's both
frictionless and fun."
- Shop by Outfit: Full-motion video of models wearing outfits
created by M+O stylists, enabling customers to see the product
on real people who are walking, turning and standing, showing
a life-like view of the product's attributes. Customers can
click directly on the image to select individual items or the
entire outfit to buy.
- Layer Your Own Look(TM): This tool enables customers to
assemble outfits on a three-dimensional form. Looks can be
saved for a future visit or added to the shopping bag for
checkout.
The MARTIN + OSA Refined Casual style is designed to be relaxed,
comfortable and effortlessly put together--from day to night, casual
work to weekend. To complement the Refined Casual perspective, M+O(TM)
offers a select assortment of timeless third-party brands: Ray-Ban
sunglasses, Clarks desert boots, Tretorn sneakers, Malia Mills
swimwear and Havaianas sandals, also available for purchase on
MartinandOsa.com.
MARTIN + OSA operates 20 stores in premium malls and lifestyle
shopping centers throughout the country. Thirteen additional store
openings are slated for 2008. Each location combines award-winning
store design and unparalleled customer service.
American Eagle Outfitters designs, markets and sells its own brand
of laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. The original collection
includes standards like jeans and graphic Ts as well as essentials
like accessories, outerwear, footwear, basics and swimwear. American
Eagle currently operates 857 stores in 50 states, the District of
Columbia and Puerto Rico, and 75 AE stores in Canada. American Eagle
also operates ae.com(R), which offers additional sizes and styles of
favorite AE(R) merchandise and ships to more than forty countries
around the world. The American Eagle(R) brand also includes a
Dormwear(R) collection, aerie(TM), which is available in 39 standalone
stores, American Eagle stores and at aerie.com. The collection
includes bras, undies, camis, hoodies, robes, boxers, sweats, leggings
fitness apparel and personal care for the AE girl. Designed to be
sweetly sexy, comfortable and cozy, the aerie brand offers AE
customers a new way to express their personal style everyday, from the
dormroom to the coffee shop to the classroom. 77E, a new multi-channel
entertainment platform, features original and user-generated content
on ae.com, in AE stores, on television, and on Web sites such as
Youtube, MySpace and Facebook. For more information, visit www.ae.com.
MARTIN + OSA(TM), a concept targeting 28 to 40 year-old women and
men, offers refined casual clothing and accessories, designed to be
valuable, irresistible, inspiring, authentic and adventurous. MARTIN +
OSA currently operates 20 stores. For additional information and
updates, visit www.martinandosa.com.
The company plans to launch a children's apparel brand, 77kids by
american eagle(TM), offering on-trend, high-quality clothing and
accessories for kids age two to 10. 77kids will debut online at
www.77kids.com during Fiscal 2008, with brick-and-mortar stores in the
U.S. planned for 2010.
CONTACT: American Eagle Outfitters, Inc.
Beth Barney, 412-432-4500
barney@ae.com
or
LaForce & Stevens
Leslie Rummel, 212-242-9353, ext. 189
LeslieR@LaForce-Stevens.com
SOURCE: American Eagle Outfitters, Inc.