Kids Clothing Retailer Will Sponsor the Planting of a Tree for Every 77kids.com Order Placed on Earth Day (April 22)
PITTSBURGH & HIGHLANDS RANCH, Colo.--(BUSINESS WIRE)--Apr. 15, 2009--
77kids by american eagle and Plant-It 2020 today announced an Earth Day
campaign in which 77kids will sponsor the planting of one indigenous
tree for every www.77kids.com
order placed on Wednesday, April 22. The newest brand concept from
American Eagle Outfitters, Inc. (NYSE: AEO), 77kids offers clothing and
accessories for children ages two to 10. Plant-It 2020 is a non-profit
foundation dedicated to planting, maintaining and protecting as many
indigenous trees as possible worldwide.
“77kids is excited to celebrate Earth Day with Plant-It 2020 and our
customers,” said
Betsy Schumacher
, chief merchandising officer, 77kids.
“It’s the perfect opportunity to pick up great items for spring and
summer, and at the same time support the environment with our kids.”
Half of the trees planted as a result of this campaign will be in
equatorial regions to assist in global warming reduction. The other half
will be planted in the United States to improve areas hurt by forest
fires. More information can be found at www.plantit2020.org.
Customers who visit www.77kids.com
can choose from denim in a variety of colors and washes, including
spring pastels; tanks and t-shirts; skirts and dresses, including a
bright tutu style; as well as footwear and accessories. The brand draws
from the strong heritage of American Eagle Outfitters, with a
point-of-view that is thoughtful, playful and real. Like American
Eagle(R) clothing, 77kids focuses on great fit, value and style.
About Plant-It 2020
Plant-It 2020 is a 501 (c)(3) nonprofit foundation dedicated to properly
planting, maintaining and protecting as many indigenous trees as
possible worldwide. In addition to replenishing cities and forests,
Plant-It 2020 also periodically provides educational workshops on
forestry issues to thousands of children. Founded by the late Singer
John Denver
in 1992, our reforestation projects in many countries often
directly help humanity by increasing crop production, fresh water
availability and fuel-wood via dropped branches.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”)
offers high-quality, on-trend clothing, accessories and personal
care products at affordable prices. The American Eagle Outfitters®
brand targets 15 to 25 year old girls and guys, with 951 stores in the
U.S. and Canada and online at www.ae.com.
aerie® by american eagle offers Dormwear® and
intimates collections for the AE® girl, with 116 standalone
stores in the U.S. and Canada and online at www.aerie.com.
MARTIN + OSA® provides Refined Casual™ fashions for 28 to 40
year old men and women at its 28 stores and online at www.martinandosa.com.
The latest brand, 77kids™ by american eagle™, is available online only
at www.77kids.com.
77kids offers “kid cool,” durable clothing and accessories for kids ages
two to 10. AE.COM®, the online home of the brands of AEO,
Inc. ships to more than 60 countries worldwide.
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company's future performance and financial results may differ materially
from those expressed or implied in any such forward-looking statements.
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projected results expressed or implied will not be realized.
Source: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Jani Strand, 412-432-3359