The aerie a-list Offers Members Special Prices, Free Gifts and
Invitations to Special Events
PITTSBURGH--(BUSINESS WIRE)--Oct. 13, 2009--
aerie by American Eagle, the intimates and Dormwear® line
from American Eagle Outfitters, Inc. (NYSE:AEO), today announced that
its a-list program has surpassed its one-millionth member in just over
one year. American Eagle Outfitters has had proven success with loyalty
programs. The company’s popular AE All Access Pass® program for AE
customers, which launched in 1995, has more than 17 million members.
Since its launch in July of 2008, the aerie a-list™ program has steadily
increased its customer following by offering free gifts and special
pricing offers every Thursday. Examples of free gifts include jewelry,
aerie lip gloss and journals, to name a few. a-list promotions range
from $5 flip flops with any $30 purchase, to 20% off an entire purchase
just for being a member. a-list members also receive invitations to
special events such as bra fitting parties and holiday celebrations.
aerie standalone stores consistently experience higher traffic and sales
on a-list Thursdays.
“aerie customers have a strong emotional connection to the brand, and
the a-list program helps strengthen that bond,” said
Christiane
Pendarvis
, chief merchandising officer for aerie. “We look forward to
continuing to evolve the program, and to offer new and exciting things
to benefit our aerie a-list members.”
aerie® by American Eagle is a collection of Dormwear®, intimates, and
personal care products for 15- to 25-year-old girls. The collection is
available in standalone aerie stores throughout the country, online at www.aerie.com,
and at select American Eagle Outfitters stores. aerie features a
complete fitness line called aerie f.i.t.TM, as well as a
personal care collection that includes fragrance, body care and
cosmetics to complement the aerie lifestyle, which is focused on a
college-aged customer. Designed to be sexy, comfortable and cozy, aerie
offers customers a new way to express their personal style everyday.
About American Eagle Outfitters Inc.
American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”)
offers high-quality, on-trend clothing, accessories and personal
care products at affordable prices. The American Eagle Outfitters®
brand targets 15 to 25 year old girls and guys, with 953 stores in the
U.S. and Canada and online at www.ae.com.
aerie® by american eagle offers Dormwear® and
intimates collections for the AE® girl, with 133 standalone
stores in the U.S. and Canada and online at www.aerie.com.
MARTIN + OSA® provides clothing and accessories for 28 to 40
year old men and women at its 28 stores and online at www.martinandosa.com.
The latest brand, 77kids™ by american eagle™, is available online only
at www.77kids.com.
77kids offers “kid cool,” durable clothing and accessories for kids ages
two to 10. AE.COM®, the online home of the brands of AEO,
Inc. ships to more than 60 countries worldwide.
Source: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Jani Strand, 412-432-3359