Beginning Today, Customers Who Purchase ANY Pair of AE Jeans Receive a Free Graphic T-shirt, While Supplies Last
PITTSBURGH, Jul 22, 2009 (BUSINESS WIRE) -- American Eagle Outfitters, Inc. (NYSE: AEO) today announced that it has
brought back its best-selling jean of all time, the AE Artist(R).
To celebrate the return of the AE Artist jean, as well as its entire
back-to-school denim collection, AE is offering a free graphic t-shirt
to every customer who purchases a pair of jeans, beginning today. The
free graphic t-shirt is offered in girl's sizes XS through XL and guy's
XS through XXL, and would otherwise retail for $19.50.
The original AE Artist women's jean was offered from back-to-school 2006
to summer of 2008, and was the best-selling jean in AE's history. Due to
customer demand and an inspired design team, the AE Artist jean has been
reintroduced with some subtle but important updates. Like the original
design, the new jean has a skinny flare leg style. The modernized design
is all about a flattering fit, especially the backside.
"When women try on jeans, they want to feel cool, confident and sexy,
and they always check out the view from behind," said LeAnn Nealz, chief
design officer, American Eagle Outfitters, Inc. "The AE Artist jean does
not disappoint; countless hours in the design studio have perfected the
fit so it flatters in all the right places."
The new fit has an improved back seat lift with changes in the pocket
size and positioning to the yoke of the jean, creating the look of a
perky backside. The new double-button waistband conforms to the body.
The jean also has a slightly slimmer knee and slight larger lower leg
opening, giving a sexier leg shape and an overall longer, leaner
appearance to the wearer.
The AE Artist jean is offered in six washes, ranging from light to dark,
with varying degrees of destruction. One wash is offered at $29.50, and
three washes are $39.50. Two washes with destroyed details are priced at
$49.50. Five of the washes include stretch and one is rigid.
American Eagle is planning a multi-city outdoor advertising campaign
focused on the AE Artist jean, featuring up-and-coming model Madisyn
Ritland. The campaign will also include mall advertising in key markets.
In addition to the Artist, AE's back-to-school denim collection includes
complete range of fits and washes. Girl's fits include True Boot,
Favorite Boyfriend, Straight, Skinny, Super Skinny, Skinny Crop and Boy
Fit. Guy's fits include Bootcut, Low Rise Boot, Low Loose, Straight and
Slim Straight.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.") offers high-quality, on-trend clothing, accessories and personal
care products at affordable prices. The American Eagle Outfitters(R)
brand targets 15 to 25 year old girls and guys, with 953 stores in the
U.S. and Canada and online at www.ae.com.
aerie(R) by american eagle offers Dormwear(R) and
intimates collections for the AE(R) girl, with 131 standalone
stores in the U.S. and Canada and online at www.aerie.com.
MARTIN + OSA(R) provides Refined Casual(TM) fashions for 28 to 40
year old men and women at its 28 stores and online at www.martinandosa.com.
The latest brand, 77kids(TM) by american eagle(TM), is available online only
at www.77kids.com.
77kids offers "kid cool," durable clothing and accessories for kids ages
two to 10. AE.COM(R), the online home of the brands of AEO,
Inc. ships to more than 60 countries worldwide.
"Safe Harbor" Statement under the Private Securities Litigation Reform
Act of 1995: This release contains forward-looking statements, which
represent our expectations or beliefs concerning future events,
specifically regarding second quarter earnings. All forward-looking
statements made by the company involve material risks and uncertainties
and are subject to change based on factors beyond the company's control.
Such factors include, but are not limited to the risk that the Company's
second quarter earnings expectations may not be achieved and the risks
described in the Risk Factor Section of the company's Form 10-K and Form
10-Q filed with the Securities and Exchange Commission. Accordingly, the
company's future performance and financial results may differ materially
from those expressed or implied in any such forward-looking statements.
The company does not undertake to publicly update or revise its
forward-looking statements even if future changes make it clear that
projected results expressed or implied will not be realized.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6012082&lang=en
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Jani Strand, 412-432-3359