The New Balance 600 is Available at aerie Standalone Stores Across
the Country and Online at www.aerie.com
BOSTON & PITTSBURGH--(BUSINESS WIRE)--Sep. 1, 2009--
New Balance and aerie by American Eagle, the intimates and dormwear®
line from American Eagle Outfitters, Inc. (NYSE:AEO) today announced the
introduction of the New Balance 600, a new fitness lifestyle shoe. The
NB 600 is available beginning today exclusively at all aerie standalone
stores across the country. Offered at $65, the shoe is designed to
complement aerie f.i.t.™, aerie’s fitness and workout wear
line.
The NB 600 features a comfort molded EVA sole unit, Abzorb (a
proprietary cushioning foam that resists compressions for all day
comfort) and a lightweight mesh upper. The 600 is available in two
trendy color combinations of grey/pink and white/lime, the perfect
solution for the girl who wants an athletic look without sacrificing
fashion.
“With this program we have the opportunity to reach a style-savvy
consumer with fashionable athletic footwear that merchandises with the
incredible range of aerie,” says
Steve Gardner
, strategic business unit
manager for New Balance Lifestyle. “It’s a program that brings a fresh
perspective to product and merchandising, while synergizing these two
great brands.”
“We are excited to offer an exclusive, performance shoe to complete the
aerie f.i.t. collection for our customers,” said
Christiane Pendarvis
,
chief merchandising officer for aerie. “New Balance is the ideal partner
for us given their reputation for quality and style.”
Since its launch in fall of 2007, aerie f.i.t. has been a successful
component of the aerie lifestyle brand. It includes a variety of
exercise clothing and accessories including pants, leggings, shorts,
sports bras, tees, tanks, hoodies, wind stoppers, vests, caps and
headbands. Each piece is designed for high functionality as well as
style. aerie Fit Sweat Free Fabric™ is wickable, pulling
moisture away from the body, and includes Real Cool Cotton, which
prevents overheating. Other details include hidden money pockets,
reflective piping and special flat-seam construction.
Please visit www.aerie.com
for retail information.
About New Balance Lifestyle
New Balance, based in Boston, MA, continues its tradition of premium
footwear. Designed for both men and women, New Balance footwear features
the finest construction and quality. Ranging from all-time classic
favorites to reinvented modern silhouettes, each Lifestyle shoe features
innovative materials and technologies that keep the New Balance brand as
relevant and sought after today as it was 100 years ago. Celebrating
heritage, craftsmanship, innovation and imagination, New Balance
Lifestyle fuses classic designs from the past with bold ideas from the
future.
Please visit www.newbalance.com/lifestyle
for more information.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”)
offers high-quality, on-trend clothing, accessories and personal care
products at affordable prices. The American Eagle Outfitters®
brand targets 15 to 25 year old girls and guys, with 954 stores in the
U.S. and Canada and online at www.ae.com.
aerie® by american eagle offers Dormwear® and
intimates collections for the AE® girl, with 133 standalone
stores in the U.S. and Canada and online at www.aerie.com.
MARTIN + OSA® provides clothing and accessories in the
tradition of hip, classic American style for 28 to 40 year old men and
women at its 28 stores and online at www.martinandosa.com.
The latest brand, 77kids® by american eagle™, is
available online only at www.77kids.com.
77kids offers “kid cool,” durable clothing and accessories for kids ages
two to 10. AE.COM®, the online home of the brands of AEO,
Inc., ships to more than 60 countries worldwide.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6039662&lang=en
Source: American Eagle Outfitters, Inc.
NB Lifestyle
Kristina Helb, 617-746-2339
Kristina.Helb@newbalance.com
OR
American
Eagle Outfitters
Laurie Bibbo, 212-465-4095
BibboL@ae.com