Based on Positive Response to Holiday Pop-up, Customers Can Shop 77kids Spring Assortment Through April 3
PITTSBURGH, Jan 21, 2010 (BUSINESS WIRE) -- 77kids by american eagle, the children's brand from American Eagle
Outfitters, Inc. (NYSE: AEO), today announced that its pop-up store at
The Mall at Robinson will remain open through April 3, based on positive
customer response during the holiday season. The store closed for one
week to refresh the interior décor and restock with spring merchandise,
and reopens for customers beginning today.
The pop-up is located on the second floor of The Mall at Robinson, next
to the food court. Permanent 77kids stores are planned for 2010.
"The positive customer response to our holiday 77kids pop-up was
overwhelming," said Betsy Schumacher, chief merchandising officer,
77kids by american eagle. "We couldn't think of a better way to thank
our friends in Pittsburgh than to give them another season of great
77kids shopping."
The updated pop-up store will feature top selections from the spring
assortment, which is grounded in denim, with on-trend washes and fits
for all kids. Customers will also find fleece and graphic tees in happy
colors, with kid-cool graphics. As with the holiday pop-up, customers
can shop the full 77kids spring assortment at a touch screen kiosk in
the store.
Completely updated for spring with an infusion of color and energy, the
shopping environment still feels deliberately temporary, yet fun and
functional, including plywood floors, chalkboard signage throughout, and
an eclectic music mix. Chalkboards, free candy and treats help to keep
kids occupied while purchases are made.
All 77kids clothing is backed by the brand's 77washTM and
77softTM guarantees to maintain size, shape and quality and
to be extremely soft and comfortable through dozens of washes. Returns
are always free.
77kids by american eagle(R) offers on-trend,
high-quality clothing and accessories for kids ages two to 10. American
Eagle Outfitters was founded in 1977, which is the inspiration for the
77kids(R) name. The brand draws from the strong heritage of
American Eagle Outfitters, with a point-of-view that's thoughtful,
playful and real. Like American Eagle(R) clothing, 77kids
focuses on great fit, value and style.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")offers high-quality, on-trend clothing, accessories and personal
care products at affordable prices. The American Eagle Outfitters(R)
brand targets 15 to 25 year old girls and guys, with 951 stores in the
U.S. and Canada and online at www.ae.com.
aerie(R) by american eagle offers Dormwear(R) and
intimates collections for the AE(R) girl, with 137 standalone
stores in the U.S. and Canada and online at www.aerie.com.
MARTIN + OSA(R) provides clothing and accessories for 28 to 40
year old men and women at its 28 stores and online at www.martinandosa.com.
The latest brand, 77kids(TM) by american eagle(TM), is available online only
at www.77kids.com.
77kids offers "kid cool," durable clothing and accessories for kids ages
two to 10. AE.COM(R), the online home of the brands of AEO,
Inc. ships to more than 60 countries worldwide.
About The Mall at Robinson
The Mall at Robinson is an 863,791 square-foot, regional shopping center
located in Robinson Township, at the intersection of Route 60 and Route
22/30 on Robinson Centre Drive. The Center is anchored by Dick's
Sporting Goods, JCPenney, Macy's and Sears, and includes more than 120
premier shops, Houlihan's and a food court. For more information, visit www.shoprobinsonmall.com.
The Mall at Robinson is owned and managed Forest City Enterprises, Inc.
is an $11.7 billion NYSE-listed national real estate company. Forest
City Enterprises, Inc. is principally engaged in the ownership,
development, management and acquisition of commercial and residential
real estate and land throughout the United States. For more information,
visit www.forestcity.net.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Jani Strand, 412-432-3359