Customers Can Now Purchase Mobile Gift Cards via AE.com or
American Eagle Outfitters' Facebook(R) Page
PITTSBURGH, Nov 24, 2010 (BUSINESS WIRE) --
American Eagle Outfitters, Inc. (NYSE: AEO) today announced the launch
of its mobile gift card program, just in time for the holidays. The
cards are available for purchase at www.ae.com
or through the American
Eagle Outfitters, aerie
and 77kids
Facebook Pages.
"AEO customers are essentially fused to their mobile phones," said
Gabriella Dera, vice president of customer relationship marketing for
American Eagle Outfitters, Inc. "Mobile gift cards offer the ultimate
convenience, as well as instant gratification for gift giving this
holiday."
Gift card senders choose from four holiday designs within each AEO
brand--American Eagle Outfitters, aerie and 77kids. They can also add a
personal message of up to 100 characters. The mobile gift card is texted
to the recipient's mobile phone, and can be used to shop online or in
any of the 1,000+ AEO stores worldwide. An e-mail message will also be
sent to the recipient in case the text message is missed.
When purchased through AEO brand Facebook Pages, mobile gift card buyers
can choose to post a message on their wall, letting friends know that
they sent out an AE, aerie or 77kids gift card. Building in this social
element adds a new level of fun, excitement and sharing to gift giving.
Mobile gift cards are part of the American Eagle Outfitters
comprehensive mobile commerce strategy. As a portfolio of lifestyle
brands, the company strives to engage customers where they are--at home,
work, school, or at the mall. AEO gift cards never expire, and do not
include fees of any kind.
The company has partnered with Transaction
Wireless(TM) (TW), a leading provider of virtual and mobile gift
cards, to power its mobile gift card offerings. TW's patented wGift
technology platform enables the easy, safe purchase of virtual gift
cards directly from any digital device, including any internet-enabled
cell phone. The company's wSocial platform enables social gifting. TW's
platform is turnkey and completely scalable to help companies and brands
quickly and easily keep up with the ever-changing mobile and social
media landscape. The cards are stored safely, which helps to ensure the
gifts will be used rather than lost or forgotten.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")
offers high-quality, on-trend clothing, accessories and personal care
products at affordable prices. The American Eagle Outfitters(R) brand
targets 15 to 25 year old girls and guys, with 935 stores in the U.S.
and Canada and online at www.ae.com.
aerie(R) by american eagle offers apparel and intimates collections for
the AE(R) girl, with 147 standalone stores in the U.S. and Canada and
online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is available online at www.77kids.com,
as well as at seven stores across the nation. The 77kids brand offers
small sizes and great big style for kids 0-14. AE.COM(R), the online home
of the brands of AEO, Inc. ships to 76 countries worldwide.
About Transaction Wireless
Transaction Wireless (TW) enables retailers and brands to connect and
engage with their consumers through the power and reach of virtual,
mobile and social gifting, and to become part of their evolving digital
world, through any PC or mobile device. Transaction Wireless' technology
platform supports a customizable, scalable suite of patented digital
gifting and marketing solutions for today's online, social and mobile
mediums. The Company is headquartered in San Diego, California and
counts AMC Entertainment, American Eagle Outfitters, Applebee's,
SpaFinder, Bass Pro Shops and Hallmark Business Connections, as some of
its current clients. More information can be found at www.transactionwireless.com.
Facebook(R) is a registered trademark of Facebook Inc.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Lara Patrinos, 412-432-4500