Begins Wednesday, July 21 at American Eagle Outfitters Stores Across
the Country
Online Customers Receive Offer for Every Denim
Purchase
PITTSBURGH, Jul 07, 2010 (BUSINESS WIRE) --
American Eagle Outfitters, Inc. (NYSE: AEO) today announced a
break-through back-to-school promotion in which every customer who tries
on a pair of AE jeans receives a free smartphone after instant discount
with a new two-year service plan, from July 21 to August 3. Customers
can choose from more than 40 phones from a variety of top brands
including BlackBerry(R) and Android(TM) smartphones and many
others. Every customer who takes advantage of the promotion will also
receive a $25 AE "Money Card" redeemable online or in stores.
"American Eagle Outfitters wants to send our customers back-to-school in
style with new denim and a new phone," said Fred Grover, executive vice
president of marketing, American Eagle Outfitters, Inc. "This promotion
adds a level of excitement and fun to our customers' shopping
experience, as well as making a powerful statement about our confidence
in the denim collection."
The AE back-to-school denim collection includes a complete range of fits
and washes. AE women's denim fits include the new Jegging, as well as
Skinny, Super Skinny, Artist(TM), Slim Boot, Favorite Boyfriend, Artist
Crop and Boy Fit Crop. The AE men's collection includes three new
fits--Slim, Low Rise Boot Signature Stitch, and Relaxed, as well as
Straight, Low Rise Boot, and Bootcut.
How it works:
-
As customers exit the AE fitting rooms after trying on jeans, they
will receive a special card that explains how to select their phone
and carrier at www.ae.com/jeans.
-
The new phone and $25 AE Money Card is sent to the customer via FedEx.
-
Users will be given the opportunity to download an AE logo to their
phone deck that acts as a direct link to the AE mobile site.
-
Online shoppers will receive the special card in their order shipment
with every denim purchase.
**Promotion is available to U.S. customers only and offered only while
supplies last. Please see www.ae.com/jeans
for complete rules and information.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")offers high-quality, on-trend clothing, accessories and personal
care products at affordable prices. The American Eagle Outfitters(R)
brand targets 15 to 25 year old girls and guys, with 934 stores in the
U.S. and Canada and online at www.ae.com.
aerie(R) by american eagle offers Dormwear(R) and
intimates collections for the AE(R) girl, with 143 standalone
stores in the U.S. and Canada and online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is
available online only at www.77kids.com.
The 77kids brand offers "kid cool," durable clothing and accessories for
kids ages two to 10. AE.COM(R), the online home of the brands
of AEO, Inc. ships to more than 76 countries worldwide.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Stephanie Oschwald, 412-432-4548
OschwaldS@ae.com