Customers Can Now Check In at Any of the 1000+ American Eagle
Outfitters, aerie or 77kids Stores Across the U.S. Using Their
Smartphones
PITTSBURGH, Nov 03, 2010 (BUSINESS WIRE) --
American Eagle Outfitters, Inc. (NYSE: AEO) today announced that the
company will participate in Facebook Deals, which provides customers
with special offers when they check in to Facebook Places using their
smartphones. Facebook Places gives American Eagle Outfitters, aerie and
77kids customers the power to easily share their location with friends
on Facebook, find friends who are nearby, discover new places, and now,
take advantage of special offers by checking in with Deals.
"American Eagle Outfitters customers are avid users of Facebook, and
they virtually always have a smartphone in their hands," said Mike
Dupuis, vice president of digital marketing, American Eagle Outfitters,
Inc. "Facebook Deals enables American Eagle Outfitters to offer our
customers even more value, as well as strengthen their connection with
our brand in their preferred mode of communication."
Customers who check in at any American Eagle Outfitters, aerie or 77kids
store will receive 20% off their entire purchase, simply by showing
their phone to the AEO associate at the cash-and-wrap counter.
Involvement in Facebook Deals is part of the American Eagle Outfitters
comprehensive mobile strategy. As a portfolio of lifestyle brands
targeting primarily 15- to 25-year olds, the company strives to engage
customers where they are--at home, work, school, or at the mall.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")
offers high-quality, on-trend clothing, accessories and personal care
products at affordable prices. The American Eagle Outfitters(R) brand
targets 15 to 25 year old girls and guys, with 935 stores in the U.S.
and Canada and online at www.ae.com.
aerie(R) by american eagle offers apparel and intimates collections for
the AE(R) girl, with 147 standalone stores in the U.S. and Canada and
online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is available online at www.77kids.com,
as well as at seven stores across the nation. The 77kids brand offers
small sizes and great big style for kids 0-14. AE.COM(R), the online home
of the brands of AEO, Inc. ships to 76 countries worldwide.
Facebook(R) is a registered trademark of Facebook Inc.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Lara Patrinos, 412-432-4500
patrinosl@ae.com