24,000-Square-Foot Store Complements Soho Design Aesthetic;
Features Three Levels of Shopping, Exclusive Merchandise and Special
Opening Day Rewards
NEW YORK, Nov 08, 2010 (BUSINESS WIRE) --
American Eagle Outfitters, Inc. (NYSE: AEO) today announced the opening
of its second flagship store in Manhattan. The new Soho store at 599
Broadway and Houston will open Tuesday, November 9. The heart of
Manhattan's Soho shopping mecca provides an ideal backdrop for the
American Eagle Outfitters and aerie brands' effortlessly stylish looks.
In honor of opening day, American Eagle Outfitters will reward the first
five hundred shoppers with $50 AE Money Cards to kick-start their Soho
experience. An official "Mud Truck" will also be on-sight to provide
waiting fans with refreshments.
"Soho is a shopping destination for New Yorkers and visitors alike,"
said Jim O'Donnell, chief executive officer, American Eagle Outfitters,
Inc. "The latest American Eagle Outfitters flagship is designed to
deliver an unparalleled shopping experience to these discerning
customers in a way that's quintessentially AE."
A street-level accessories destination shop, along with women's apparel,
will welcome visitors and highlight the brand's extensive collection,
including scarves, jewelry, sunglasses, hats and shoes, among other
seasonal essentials. New York exclusive merchandise, including NYC
graphic tees, faux fur and silk pieces will also be among the
ground-floor offerings. The flagship's upper level will feature men's
apparel, including a denim room, where hundreds of styles, sizes and
washes will be on display. Additionally, the top floor will house an
underwear shop for men.
aerie, the company's intimates and apparel brand, will offer a beautiful
boutique environment devoted to its essentials collection for girls. The
aerie space, located on the lower level, will carry a full line of bras,
including such popular styles as the "Ella Push Up" and "Juliette
Balconette," as well as a wide selection of boyshorts, boybriefs,
tangas, thongs and bikini underwear. Also featured on the aerie floor
will be cozy apparel, including homespun knits, tees, denim and
outerwear.
The store's design features an eclectic combination of textures, colors
and materials that capture Soho's industrial-chic, minimalistic design
aesthetic, as well as the artistic vibe. An open ceiling structure with
exposed mechanical systems and ductwork is maintained throughout, with
polished concrete floors on the second level. An existing skylight was
incorporated on the first floor and special glass and steel case work
takes advantage of natural light. Unobstructed views allow a visual
connection between the store experience and the activity on the street.
Eco-friendly display screens situated through the store add an element
of technology.
As the brand's second flagship in Manhattan, American Eagle Outfitters
Soho strives to provide customers with the AE experience of fun,
functional and carefree shopping. A unique extension of the brand's
palpable city presence, this store location will undoubtedly be an
impactful presence in Soho's retail-rich streets.
About American Eagle Outfitters
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")
offers high-quality, on-trend clothing, accessories and personal care
products at affordable prices. The American Eagle Outfitters(R) brand
targets 15 to 25 year old girls and guys, with 935 stores in the U.S.
and Canada and online at www.ae.com.
aerie(R) by american eagle offers apparel and intimates collections for
the AE(R) girl, with 147 standalone stores in the U.S. and Canada and
online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is available online at www.77kids.com,
as well as at seven stores across the nation. The 77kids stores offer
small sizes and great big style for kids 0-14. AE.COM(R), the online home
of the brands of AEO, Inc. ships to 76 countries worldwide.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Laurie Bibbo Zuckerman, 212-465-4095
bibbol@ae.com
or
SHADOW PR
Ashley Bez, 212-972-0277
Ashley@shadowpr.com