More than Half a Million Customers and Employees Participated in
AE BestShot; Winners Selected by Customer Votes
PITTSBURGH, Oct 18, 2011 (BUSINESS WIRE) --American Eagle Outfitters, Inc. (NYSE: AEO) today announced the results
of its "AE BestShot" social media photo campaign, which took place in
July and August, www.ae.com/bestshot.
Nearly 80,000 customers and employees uploaded photos wearing American
Eagle Outfitters clothing, and more than 500,000 viewed photos and
voted. Collectively, the time spent viewing photos totaled more than 40
years over a four week period.
Seven customers and two employees won the grand prize of $3,000, and a
spot in a future AE photo shoot. One customer was selected in two
grand prize categories, winning a total of $6,000 as well as the
campaign spot. Two hundred winners received $100 AE gift cards and their
photos featured on the 25-story LED screen outside the American Eagle
Outfitters flagship store in Times Square.
"We are extremely pleased with the response to AE BestShot, and
delighted with their creativity," said Fred Grover, executive vice
president, American Eagle Outfitters, Inc. "The contest showed how
passionate our customers and employees are about the American Eagle
Outfitters brand."
For each entry, submitters chose a category for their photo, and shared
their entries via Facebook(R) and/or Twitter(R), encouraging friends to vote
for them. Winners were selected solely based on customer votes.
Following are the winners for each category, and a link to their winning
photos.
Samantha F., Libertyville, IL: Most Likely Rock Star AND Coolest
Hipster:
http://bestshot.ae.com/photo/5018e0e56cb463769983c0e3c0f62bae.jpg
http://bestshot.ae.com/photo/757b1c9c36b6270249bbc36191cc8d7c.jpg
David A., Richmond Hill, GA: Most Athletic:
http://bestshot.ae.com/photo/202cfa218ce422a3b2be4662a66a7ce0.jpg
Brittney C., Sudbury, Ontario: Best AE Spirit:
http://bestshot.ae.com/photo/2a548071f7eaf91bd0a1c08d85b45365.jpg
Emily H., Spring, TX: Most Likely Model:
http://bestshot.ae.com/photo/624f9fe09690adff665fae764ae506a0.jpg
Delbert S.T., Ponce, Puerto Rico: Class Clown:
http://bestshot.ae.com/photo/215fac344acfeda10cecdc013aa220f5.jpg
Nelly S., Carbondale, CO: Best Back Pocket:
http://bestshot.ae.com/photo/5440d4f38453a493f026a17bd0c019ae.jpg
Jesse D., Everett, WA: Aspiring Artist:
http://bestshot.ae.com/photo/62123c3cac8d7973eeb8e7738886aab7.jpg
Erin R., Lawrence, KS: AE Girl Associate:
http://bestshot.ae.com/photo/7d78a837566ea2777c262cbd5b90f9d3.jpg
Cameron B., Amarillo, TX: AE Guy Associate:
http://bestshot.ae.com/photo/882431e9d3f1977978a8759669661f17.jpg
To view more photos, visit www.ae.com/bestshot.
Facebook(R) is a registered trademark of Facebook Inc.
Twitter(R) is a registered trademark of Twitter Inc.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")
offers high-quality, on-trend clothing, accessories and personal care
products at affordable prices. The American Eagle Outfitters(R) brand
targets 15 to 25 year old girls and guys, with 936 stores in the U.S.
and Canada and online at www.ae.com.
aerie(R) by american eagle offers apparel and intimates collections for
the AE(R) girl, with 158 standalone stores in the U.S. and Canada and
online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is available online at www.77kids.com,
as well as at 22 stores across the nation. The 77kids brand offers small
sizes and great big style for kids 0-14. AE.COM(R), the online home of the
brands of AEO, Inc. ships to 76 countries worldwide.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Sam Nelson, 412-432-4500
nelsons@ae.com