FEED Guatemala Bags to Benefit UNICEF Nutrition Programs in
Guatemala Now Available at American Eagle Outfitters
PITTSBURGH, Feb 18, 2011 (BUSINESS WIRE) --
American Eagle Outfitters (NYSE: AEO) announced a campaign in
partnership with FEED Projects to launch a new line available at
American Eagle Outfitters stores and online that will benefit the U.S.
Fund for UNICEF. American Eagle Outfitters is now offering FEED
Guatemala bags in more than 400 of its stores across the country. The
bags are also available to customers anytime, anywhere at www.ae.com.
Sales of each FEED Guatemala bag will support local women artisans,
while also generating funds to enable the FEED Foundation to make a
donation to help UNICEF provide micronutrient supplements to young
children in Guatemala.
There are two FEED Guatemala bag styles available--a wristlet (FEED
Guatemala 1) for $19.50 and a large tote (FEED Guatemala 3) for $39.50.
For each FEED Guatemala 1 wristlet and FEED Guatemala 3 tote purchased
at American Eagle Outfitters stores in the U.S. and online, the FEED
Foundation will donate $3.50 or $10.50 respectively to the U.S. Fund for
UNICEF, to help UNICEF provide one child or three children
(respectively) in Guatemala with an entire year's worth of micronutrient
supplements. The bags are brightly colored and woven from traditional
Ikat fabrics that reflect the vibrant Guatemalan culture.
"American Eagle Outfitters customers are extremely socially conscious
and want their peers to know what they stand for," said Marcie Eberhart,
director of the American Eagle Outfitters Foundation. "The FEED Projects
bags make a trend-right fashion statement and a social statement at the
same time."
Every day, 22,000 children under the age of five die from preventable
causes; and malnutrition is the underlying cause of nearly half of these
deaths. Guatemala has the highest percentage of chronically malnourished
girls and boys in Latin America, with approximately half of the
country's children suffering from malnutrition. The number of deaths
caused by malnutrition and disease are avoidable through the use of
simple, cost-effective interventions such as "Sprinkles," micronutrients
in small packets, which are easily sprinkled onto foods prepared in the
home. Through Sprinkles nutrition programs, UNICEF aims to improve the
nutritional status of young children in Guatemala.
About FEED Projects
FEED Projects' mission is to create good products that help FEED the
world. We do this through the sale of FEED bags, bears, t-shirts, and
other accessories by building a set donation into the cost of each
product. Thus the impact of each product, signified by a stenciled
number, is understandable, tangible, and meaningful.
We take great pride in using environmentally-friendly and artisan-made
materials, along with fair-labor production, in creating all FEED
products.
We stand behind our brand and the organizations and humanitarian
programs each FEED product supports. Ultimately, we believe that
everyone has the right to basic human necessities, such as healthy and
nutritious food. FEED is proud to help FEED the world, one bag at a time.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")offers high-quality, on-trend clothing, accessories and personal
care products at affordable prices. The American Eagle Outfitters(R)
brand targets 15 to 25 year old girls and guys, with 929 stores in the
U.S. and Canada and online at www.ae.com.
aerie(R) by american eagle offers apparel and intimates
collections for the AE(R) girl, with 148 standalone stores in
the U.S. and Canada and online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is
available online at www.77kids.com,
as well as at nine stores across the nation. The 77kids brand offers
small sizes and great big style for kids 0-14. AE.COM(R), the
online home of the brands of AEO, Inc. ships to 76 countries worldwide.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters
Samantha Nelson, 412-432-4500
nelsons@ae.com