Customers Who Bring Old Jeans to any American Eagle Outfitters Store or
One of 47 Major College Campuses Receive 20% Off Entire Purchase
NEW YORK, Oct 05, 2011 (BUSINESS WIRE) --Cotton Incorporated and American Eagle Outfitters, Inc. (NYSE: AEO)
today announced a partnership for the COTTON. FROM BLUE TO GREEN.(R)
denim recycling program, taking place in more than 850 American Eagle
Outfitters stores and 47 college campuses across the U.S.
Beginning today through October 18, American Eagle Outfitters customers
are invited to bring any type of denim from any brand to American Eagle
Outfitters stores. The denim is then given a "new life" by being
converted into UltraTouchTM Denim Insulation, and provided to
communities in need. Everyone who recycles their denim at AEO stores
will receive a 20% discount on their entire purchase that day.
Additionally, 47 college campuses across the country, including Cornell
University, University of Massachusetts, University of Central Florida,
Texas State University and UCLA are participating. Recycling containers
identical to the ones in stores will be placed in central locations and
will accept donations during specified days and times. Customers who
recycle their denim will receive a 20% off coupon to be used at any U.S.
American Eagle Outfitters store. A full list of participating campuses
is available at www.ae.com/studentunion.
"Cotton Incorporated is excited to strengthen our partnership with
American Eagle Outfitters," said Andrea Samber, National Spokesperson,
COTTON. FROM BLUE TO GREEN. "We have been working with them for years on
a corporate responsibility initiative, but as the denim recycling
program continues to gain popularity with consumers, we are eager to
build on our current relationship with America Eagle Outfitters by
allowing their customers to participate in the in-store program this
fall."
"American Eagle Outfitters customers care about the environment, and
want to help communities in need," said Marcie Eberhart, director of the
AEO Foundation. "This program enables them to do both, as well as
receive a fantastic offer on the new fall collection."
In 2006, Cotton Incorporated and Bonded Logic partnered for the launch
of the COTTON. FROM BLUE TO GREEN.(R)denim recycling
program. The denim collected is given new life by converting it to
UltraTouch(TM) Denim Insulation and provided to communities in need to
assist with building efforts, often in areas affected by natural
disasters. Since the program began, the COTTON. FROM BLUE TO GREEN.(R)
denim recycling program has recycled enough denim to create natural
cotton fiber insulation for more than 1,300 homes.
For a listing of participating American Eagle Outfitters locations and
participating college campuses, as well as more information about the
program, visit www.CottonFromBlueToGreen.org.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")
offers high-quality, on-trend clothing, accessories and personal care
products at affordable prices. The American Eagle Outfitters(R) brand
targets 15 to 25 year old girls and guys, with 935 stores in the U.S.
and Canada and online at www.ae.com.
aerie(R) by american eagle offers apparel and intimates collections for
the AE(R) girl, with 158 standalone stores in the U.S. and Canada and
online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is available online at www.77kids.com,
as well as at 22 stores across the nation. The 77kids brand offers small
sizes and great big style for kids 0-14. AE.COM(R), the online home of the
brands of AEO, Inc. ships to 76 countries worldwide.
About Bonded Logic Inc.
With more than 35 years of insulation experience, Bonded Logic Inc.
markets and manufactures a wide range of thermal and acoustical
insulation products for multiple industries. Based in Chandler, Ariz.,
Bonded Logic offers a superior performing natural fiber product to meet
every insulation need, while keeping consumers and the environment safe
and healthy. The company is best known for its UltraTouch(TM) Denim
Insulation - sourced entirely of post-consumer blue jeans and is free of
harsh chemicals. Bonded Logic is an OEM supplier to leading
manufacturers in various industries. Bonded Logic's products are widely
available throughout the United States. For more information or to find
a distributor, visit www.bondedlogic.com.
About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and
importers of cotton and cotton textile products, is the research and
marketing company representing upland cotton. The Program is designed
and operated to improve the demand for and profitability of cotton. For
more information, please contact Shawn Steiner at 212-413-8350 or ssteiner@cottoninc.com.
SOURCE: American Eagle Outfitters, Inc.
Cotton Incorporated
Shawn Steiner, 212-413-8350
ssteiner@cottoninc.com
OR
American Eagle Outfitters, Inc.
Sam Nelson, 412-432-4500
nelsons@ae.com