Customers Can Demo New Mobile Shopping Experience at AEO Times
Square Flagship "Tapping Spree" Through October 31
PITTSBURGH, Oct 12, 2011 (BUSINESS WIRE) --American Eagle Outfitters, Inc. (NYSE: AEO) today announced the launch
of the Google Wallet mobile shopping experience in selected American
Eagle Outfitters, Aerie and 77kids stores in the Los Angeles, San
Francisco, Chicago, Washington D.C., and New York areas.
Google Wallet is a smartphone app that enables shoppers to pay for
merchandise, redeem discounts and earn loyalty points with a single tap
of their phone at checkout. Customers who shop with Google Wallet will
receive 15-percent off their entire purchase.
To introduce shoppers to Google Wallet, American Eagle Outfitters is
hosting a "Tapping Spree" at its Times Square flagship, beginning today
through October 31. Google brand ambassadors and trained AEO sales
associates will guide customers through the process of using Google
Wallet on Sprint Nexus S 4G loaner phones. Phones will be pre-loaded
with a $10 gift card, and customers will find additional "surprise
offers" throughout the store. The Tapping Spree gives customers the
chance to experience paying with Google Wallet while getting a fantastic
value at the same time.
"American Eagle Outfitters customers embrace new technologies
wholeheartedly," said Beth McCormick, senior director of information
technology, American Eagle Outfitters, Inc. "We are proud to be among
the launch partners of Google Wallet, and look forward to continuously
making the American Eagle Outfitters shopping experience even more fun
and convenient."
Google Wallet is fully compatible with the AEO AEREWARD$(TM) loyalty
program, eliminating the need to remember numbers or carry a card.
Customers automatically earn loyalty points with every transaction. Gift
cards and special offers are easily saved and redeemed as well.
"Google Wallet turns your phone into a wallet and makes shopping, a lot
faster and easier," said Osama Bedier, vice president of Payments at
Google. "There's no question, American Eagle Outfitters is ahead of the
curve when it comes to developing new shopping experiences that match
their customers' tech-savvy lifestyle."
The first version of Google Wallet is available on Sprint's Nexus S 4G
phone and will carry a Citi(R) MasterCard(R) and a Google Prepaid Card.
Additional partners are expected to be added over time.
For a complete list of stores currently accepting Google Wallet and more
information, visit google.com/wallet.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.")offers high-quality, on-trend clothing, accessories and personal
care products at affordable prices. The American Eagle Outfitters(R)
brand targets 15 to 25 year old girls and guys, with 936 stores in the
U.S. and Canada and online at www.ae.com.
aerie(R) by american eagle offers apparel and intimates
collections for the AE(R) girl, with 158 standalone stores in
the U.S. and Canada and online at www.aerie.com.
The latest brand, 77kids(R) by american eagle(R), is
available online at www.77kids.com,
as well as at 22 stores across the nation. The 77kids brand offers small
sizes and great big style for kids 0-14. AE.COM(R), the online
home of the brands of AEO, Inc. ships to 76 countries worldwide.
SOURCE: American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc.
Sam Nelson, 412-432-4500
nelsons@ae.com