Intimates Apparel Brand to Donate $1 for Every Bra Sold
Customers Engaged to Support the Cause
Twitter campaign to Raise Additional Funds
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Sep. 27, 2012--
Aerie, the intimates and apparel brand from American Eagle Outfitters
(NYSE: AEO), will once again be partnering with Bright Pink, a
non-profit focused on the prevention and early detection of breast and
ovarian cancer in young women. The goal of the partnership, which begins
September 29 and continues through October 21, is to educate customers
about the importance of proactively managing one’s breast and ovarian
health, raise funds for Bright Pink, and have fun at the same time.
“Aerie is honored to once again partner with Bright Pink during Breast
Cancer Awareness Month,” said
Jennifer Foyle
, chief merchandising
officer of Aerie. “It is a cause that affects the lives of both our
associates and customers every day. Our events not only help support
Bright Pink directly but they also educate our girls which is one of the
most effective ways to battle breast cancer.”
“We feel so blessed to partner with Aerie for the third year in a row to
inspire thousands of young women nationwide to take a proactive approach
with their breast and ovarian health,” said Bright Pink Founder and CEO,
Lindsay Avner
. “The funds raised from this partnership will help Bright
Pink expand our breast health educational and support programs,
undoubtedly saving countless lives."
The partnership includes several components:
-
$1 donation to Bright Pink for every bra sold in Aerie
stores across the U.S. and online at aerie.com from September 29
through October 6, up to $50,000. Additionally, customers will be
invited to make a personal donation of any amount in stores, to
benefit Bright Pink through October 21.
-
In Aerie fitting rooms, customers will be invited to text PINK to
59227 to subscribe to Bright Pink’s popular “Underwire Alerts”
encouraging them to do their monthly self breast exams.
-
Twitter campaign to raise awareness and additional funds for Bright
Pink. Aerie will donate $1 for every Retweet from September 29 through
October 13, up to $25,000.
The program will be promoted by Aerie and Bright Pink through Facebook,
Twitter, customer e-mails and in-store marketing. For more information,
visit www.aerie.com
and www.facebook.com/brightpink.
Aerie (www.aerie.com)
is bras, undies and more…made with love and attention to even the
smallest detail. Designed for the girl next door, Aerie is committed to
making girls of all ages and sizes feel pretty inside and out.
About Bright Pink
Be Brilliant. Be Bold. Be Bright Pink. Bright Pink is the only national
non-profit focusing on the prevention and early detection of breast and
ovarian cancer in young women, while providing support to high-risk
individuals. We arm young women with knowledge, options and a great
attitude, and offer companionship and empathy during their journey.
Bright Pink empowers them to take control of their breast and ovarian
health and in turn, grant them the freedom and peace of mind to live a
beautiful and fulfilling life. For more information, please visit
BrightPink.org.
About American Eagle Outfitters
American Eagle Outfitters (NYSE: AEO) is a leading global specialty
retailer offering high-quality, on-trend clothing, accessories and
personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in North America, and ships to 77 countries worldwide through its
websites. American Eagle Outfitters and Aerie merchandise also is
available at approximately 42 international franchise stores in 13
countries. For more information, please visit www.ae.com.
Source: American Eagle Outfitters
Aerie
Stefanie Siebert, 412-432-4500
Sieberts@ae.com
or
Bright
Pink
Tessa Kurman, 212-445-8024
TKurman@webershandwick.com