PITTSBURGH--(BUSINESS WIRE)--Jan. 5, 2012--
American Eagle Outfitters, Inc. (NYSE: AEO) today announced that it has
begun a search for a marketing communications agency partner or
partners. The scope of services will include traditional and digital
media strategy, planning and execution, as well as collaboration in
creative development for its American Eagle Outfitters, Aerie and 77kids
brands in North America and internationally.
Ark Advisors of New York will manage the search.
“Hiring an agency is a natural evolution in the growth of the AEO family
of brands,” said
Michael Leedy
, Chief Marketing Officer. “We are looking
forward to the mutual creativity, expertise and chemistry that will
result from a relationship between our strong internal team and key
outside partners.”
Responsibilities will include the more than 1,000 brick-and-mortar
stores around the globe, as well as the rapidly growing e-commerce
business, which currently ships to 77 countries. While the international
component is a key part of the assignment, AEO’s North American
business, as well as universal brand building will also be part of the
work.
The review is expected to conclude in the first quarter of this year.
All agency inquiries should be directed to Ark Advisors.
About American Eagle Outfitters
American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”)
offers high-quality, on-trend clothing, accessories and personal care
products at affordable prices. The American Eagle Outfitters® brand
targets 15 to 25 year old girls and guys, with more than 950 stores
worldwide, and online at www.ae.com.
aerie® by american eagle offers Dormwear® and intimates collections for
the AE® girl, with 158 standalone stores in the U.S. and Canada and
online at www.aerie.com.
The latest brand, 77kids® by american eagle®, is available online at www.77kids.com,
as well as at 21 stores across the nation. The 77kids brand offers “kid
cool,” durable clothing and accessories for kids ages zero to 14.
AE.COM®, the online home of the brands of AEO, Inc. ships to 77
countries.
Source: American Eagle Outfitters, Inc.
Media Contact:
American Eagle Outfitters, Inc.
Sam
Nelson, 412-432-4500
nelsons@ae.com
OR
Agency
Contact:
Ark Advisors, LLC
Ann Billock, 212-861-3976
annb@ark-advisors.com