New Integrated Loyalty Program Delivers Enhanced in-Store, Online
and Mobile Brand Experience
PITTSBURGH--(BUSINESS WIRE)--
American Eagle Outfitters, Inc. (NYSE:AEO) today announced the launch of
AEO Connected, a new, highly-digitized loyalty program serving all
American Eagle and Aerie customers. Over 16 million current rewards
members were immediately converted to AEO Connected, where they enjoy
greater convenience, more rewards and an enhanced customer experience.
“Staying connected to our customers is at the core of everything we do,
so we are excited to offer a unique program to attract new members and
build on the strength of our brands, while highlighting our leading
product categories, AE jeans and Aerie bras. AEO Connected rewards brand
advocates and encourages greater customer engagement, beyond just
transactional,” said Kyle Andrew, American Eagle Outfitters Chief
Marketing Officer. “The new platform provides flexibility to evolve with
the changing needs of our customers and supports upgraded features such
as greater personalization, enabling us to provide a truly special
customer experience.”
AEO Connected Highlights include:
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Upgraded rewards for our best customers and brand advocates
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Full integration with AE and Aerie’s branded credit cards
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Special perks for purchasing key items, jeans and bras
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Exclusive member access to concerts, festivals and special events
Joining AEO Connected is free and can be done in stores, on the AEO
mobile app or online. Customers are instantly awarded 500 points upon
signing up, and begin earning rewards immediately. AEO Connected also
offers enhanced perks for AE and aerie branded credit card customers,
including free standard shipping and faster rewards.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in the United States, Canada, Mexico, China and Hong Kong, and
ships to 82 countries worldwide through its websites. American Eagle
Outfitters and Aerie merchandise also is available at more than 190
international locations operated by licensees in 24 countries. For more
information, please visit www.ae.com.
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Source: American Eagle Outfitters, Inc.