Aerie to donate 100% of sales from Limited-Edition Tees and Pins
to Bright Pink and 5% of sales on Take Care of Your Girls Day 9/28
CHICAGO--(BUSINESS WIRE)--
Bright Pink, a national non-profit organization dedicated to the
prevention and early detection of breast and ovarian cancer in young
women, is proud to announce an initiative with Aerie in support of
Breast Cancer Awareness Month.
“We’re incredibly grateful to have a long-standing partner like Aerie
that shares our vision to lift up millions of young women to live their
best lives,” said Bright Pink CEO, Katie Thiede. “Through the Take Care
of Your Girls campaign, we will raise critical funds to fuel our life
saving educational programs.”
Highlights include:
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Over the next month, Aerie will offer a Limited-Edition Bright Pink
Tee and Pin with 100% of sales going directly to the cause.
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On September 28th Aerie will celebrate Take Care of Your
Girls Day by donating 5% of sales at Aerie stores and aerie.com to
Bright Pink. Additionally, educational workshops will be held in
select stores and throughout the fall on college campuses
#BrightenUpCollegeTour.
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Aerie will also offer shoppers the opportunity to make donations in
stores and to sign up for Bright Pink’s Breast Health Reminders by
texting AERIE to 59227.
“The passion and dedication we share with the team at Bright Pink have
been a highlight of our work to educate and raise awareness to young
women everywhere,” said Aerie Global Brand President, Jen Foyle.
“Aerie’s support for breast and ovarian cancer prevention underscores
our deep commitment to our customers and associates to be proactive
about prevention, early detection and an overall healthy lifestyle.”
Now in its 8th year, the program will be promoted by Aerie
and Bright Pink through social channels, customer e-mails, Times Square
Billboards, at Aerie.com and through in-store marketing. In 2016, the
program raised more than $391,000 for the charity’s educational
initiatives.
For more information, visit www.aerie.com/aeriesupports.
About Bright Pink®
Bright Pink is a national non-profit focused on the prevention and early
detection of breast and ovarian cancer in young women. The
organization’s mission is to save women’s lives from breast and ovarian
cancer by empowering them to live proactively at a young age. Bright
Pink’s innovative programs educate and equip young women to assess
their risk for breast and ovarian cancer, reduce their risk, and
detect these diseases at early, non life-threatening stages. Founded in
2007, Bright Pink strives to reach the 52 million women in the US
between the ages of 18-45 with this life-saving education. Put Awareness
In Action™ at BrightPink.org.
About Aerie
Aerie is bras, undies, swim, activewear and more for every girl. Aerie
is committed to making all girls feel good about their real selves,
inside and out. No retouching, ever. Always #AerieREAL. Let the real you
shine. For more information, please visit www.aerie.com.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in the United States, Canada, Mexico, China and Hong Kong, and
ships to 82 countries worldwide through its websites. American Eagle
Outfitters and Aerie merchandise also is available at more than 190
international locations operated by licensees in 24 countries. For more
information, please visit www.ae.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170928005215/en/
Source: American Eagle Outfitters, Inc.