Game-Changing Women Who Empower and Inspire to be Featured in the
Aerie Spring Campaign
NEW YORK--(BUSINESS WIRE)--
Today, Aerie, a lifestyle brand offering intimates, apparel, activewear,
and swimwear, expands its #AerieREAL Role Model™ family with the
introduction of actress-activist, Yara
Shahidi, gold medal gymnast, Aly
Raisman, and multi-platinum and award winning singer-songwriter, Rachel
Platten. They will join Iskra
Lawrence, a leading body positivity activist and the first Aerie
Role Model, in the upcoming spring campaign.
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#AerieREAL Role Models Rachel Platten, Yara Shahidi, Aly Raisman & Iskra Lawrence. (Photo: Business Wire)
Chosen for their influential voices, unique stories and self-made
success, the Role Models will also further the Aerie mission of body
positivity and women empowerment through Real Talk speaking engagements
taking place in Aerie stores. Additionally, this March, exclusive
products designed by our Role Models will be offered with 100% of sales
benefiting a charity of their choice.
“Yara, Aly, Rachel, and Iskra truly embody AerieREAL and what it means
to be strong, confident, and happy in your own skin,” said Jennifer
Foyle, Aerie Global Brand President. “At Aerie, we believe in authentic,
real beauty and never airbrush our models. Now, more than ever, we want
to encourage women everywhere to feel empowered to embrace their own
unique qualities and beautiful REAL selves.”
First-hand from the #AerieREAL Role Models:
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“I love supporting causes and movements that help perpetuate this idea
of people rising together.” – Yara Shahidi
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“We’ve all been through something that, in the end, will make you a
stronger person.” – Aly Raisman
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“In being more vulnerable and having the courage to share my truths
even more, I’ve learned that more people feel like that gives them
permission to do the same.” – Rachel Platten
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“I couldn’t be more excited for the #AerieREAL Role Model community to
grow because we need voices. We need diversity. I want every girl to
feel like she has someone to look up to.” – Iskra Lawrence
To hear more, including their powerful stories, inspirational messages
and on-set favorites, visit www.aerie.com.
About AEO, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories, intimates, and personal care products at affordable prices
under its American Eagle and Aerie brands. The company operates more
than 1,000 stores in the United States, Canada, Mexico, China and Hong
Kong, and ships to 81 countries worldwide through its websites.
Merchandise is also available at more than 200 international locations
operated by licensees in 24 countries.
About Aerie
Aerie is a lifestyle brand offering intimates, apparel, activewear and
swim collections. With the #AerieREAL™ movement, Aerie celebrates its
community by advocating for body positivity and the empowerment of all
women. Aerie believes in inspiring customers to love their real selves,
inside and out. Retouching free since 2014. Visit www.aerie.com to
learn more. Let the Real You Shine.™
View source version on businesswire.com: http://www.businesswire.com/news/home/20180125005242/en/
Source: American Eagle Outfitters, Inc.