100% of sales will support voter education and registration
NEW YORK--(BUSINESS WIRE)--
American
Eagle (NYSE: AEO) announces its continued partnership with Rock the
Vote through the launch of a limited-edition t-shirt collection,
featuring four customer designs. A nationwide contest asked customers to
create an original artwork that inspires them to speak up and make their
voice heard. Designs by Nicole
Fleisher, Kahlia
Shearer, Alessandra
Angiello and Hayley
Fitzsimmons were chosen to be to be sold online at www.ae.com
and in 262 American Eagle stores across the country beginning September
28. One hundred percent of sales will support Rock the Vote’s
nonpartisan mission to build the political power of young people.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180925005758/en/
AE x Rock The Vote Graphic Tee Collection (Courtesy of AEO)
“Our customers are the future of our country and American Eagle is
committed to empowering youth to make their voice heard, while providing
them with a platform for self-expression,” said Chad Kessler, American
Eagle Global Brand President. “Our continued partnership with Rock the
Vote ensures that American Eagle is doing its part to highlight the
importance of voter education and registration.”
In addition to the exclusive AE x Rock the Vote t-shirt collaboration,
the brand also is sponsoring Democracy Class in more than 2,000 schools
across the country. Created by Rock the Vote, Democracy Class is a free
curriculum that educates high school students about the importance and
history of voting and pre-registers and registers them to vote.
“The innovative work American Eagle is doing through their continued
partnership with Rock the Vote plays a pivotal role in ensuring that
youth across the nation engage in our electoral process not only in the
upcoming consequential midterm elections, but long into the future,”
said Carolyn DeWitt, Rock the Vote President and Executive Director.
“American Eagle’s constant commitment to the youth vote and to making
sure America’s youth understand the history and importance of voting is
fundamental and inspiring.”
American Eagle encourages customers to register to vote at www.ae.com/rockthevote.
Support of the Rock the Vote initiative is an extension of the #AExME
campaign, which features real customers styling themselves in their own
spaces, and celebrates the freedom, individuality and difference in
today’s youth culture. Follow along @americaneagle
and #AExME on social, and www.ae.com/aexme.
About American Eagle
Since 1977, American Eagle has offered an assortment of specialty
apparel and accessories for men and women that enables self-expression
and empowers our customers to celebrate their individuality. The brand
has broadened its leadership in jeans by producing innovative fabric
with options for all styles and fits for all at a value. We aren’t just
passionate about making great clothing, we’re passionate about making
real connections with the people who wear them. Visit www.ae.com
to find your perfect pair of #AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in the United States, Canada, Mexico, China and Hong Kong, and
ships to 81 countries worldwide through its websites. American Eagle
Outfitters and Aerie merchandise also is available at more than 200
international locations operated by licensees in 25 countries. For more
information, please visit www.ae.com.
About Rock the Vote
Rock the Vote is a nonpartisan nonprofit dedicated to building the
political power of young people. For nearly 30 years, Rock the Vote has
revolutionized the way we use culture, music, art and technology to
engage young people in politics, registering and turning out millions of
young voters. During the last seven Presidential elections, Rock the
Vote and its partners coordinated the largest voter registration drives
for young people that added nearly 8 million new voters to the rolls and
consistently turns out its voters more than 30 points above the national
youth average. Rock the Vote fights for voting rights to ensure that all
eligible voters can exercise their right to vote and promotes civic
education to ensure young voters to have the resources and information
they need to participate in our civic process. Learn more at rockthevote.org
and follow us on Twitter,Facebook,
and Instagram
@rockthevote.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180925005758/en/
SHADOW
Matthew Owens, 212-972-0277
Matthew@weareshadow.com
Source: American Eagle Outfitters, Inc.